The Personal Care Industry

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Rivalry among existing competitors
Industry growth
The personal care industry had an excellent growth rate in all the major markets of the world in 2005-2006. Since the past few years, people have become more conscious about their appearance and look, leading to a huge demand for these products in the whole world. New products are launched by the leading brands to attract consumers. The trends in all the leading personal care markets show that this industry is showing a massive potential for growth. The women’s beauty industry is growing at rate of approximately USD 202.254 billion every year where as the global market for cosmetics alone USD 30.33 billion. The global personal care products industry is growing at a very rapid pace; some of the factors responsible are: •Rise in consumer spending power,

Increased demand due to people consciousness,
Key demographic factors,
Entry of herbal and organic products,
Lifestyle and climactic changes, and
Massive advertising and promotiom strategy
France
The personal care product market in France is becoming more diversified and fragmented. In the year 2006 the personal care industry in France grew at the rate of 2.7%, earning a revenue of USD 1,151.34 m according to the Fédération des Industries de la Parfumerie. The largest share among all the personal care products was of body moisturizers, with sales of USD 361 m, which was 2.4% more than the previous year.

Germany
The German personal care market has shown a rising trend in the year 2006 with a total sale of USD 983 m as reported in IRI Germany at the rate of 3.7%. In Germany the most popular personal care products are Gels, Lotions, moisturizers and creams.

Italy
According to the ECM calculations by Unipro, the Italian market figures for total sales of personal care products were USD 1,186.15 m in 2006, which was above 6.3% than the previous year.

Spain
Due to increasing awareness about personal care and beauty, a large number of Spanish people are demanding good quality personal care products, which has led to a growth in the development of this industry in Spain. Body lotion and body oil accounted for the largest share among other body care products.

United Kingdom
According to a study by TNS Worldpanel, the personal care industry in UK had the total sales of $312.77m in 2006, which was 9% higher than the previous year.

United States of America
Anti-aging creams and lotions have a huge demand in USA, and these products are pushing the rate of growth of this industry in this country. In USA, the personal care products market is almost USD$40 billion and according to estimates it will grow at the rate of 3.4% annually.

Russia
The Russian personal care market continues to grow and in several aspects, according to some marketing specialists, doesn’t conform to the European models.

Brazil
The personal care industry in Brazil is the sixth largest in the world, and had the sales of US$9.19bn in 2006, which is up 13.6% from $8.09bn in 2005.
Figure 2: Growth in Personal Care Industry in 2006
Body care products claiming to firm, tone and lift offer consumers a quick-fix solution for body woes. The industry turns over $100 billion every year & the cosmetics market alone is worth more than $15 billion worldwide. The UK market is worth $6.2 billion with a +5.3% growth rate. People in the UK spend on average $2,000 a year on beauty treatments & cosmetics. The cosmetics market is expected to be worth $351 million by 2009. Total expenditure on male grooming products in the is expected to reach $1.5 billion by 2008. Spending on own-label personal care products rose to $7.4 billion last year. The global personal care products industry is growing at a very rapid pace; some of the factors responsible are: •Rise in consumer spending power,

Increased demand due to people consciousness,
key demographic factors,
Entry of herbal and organic products,
Lifestyle and climactic...
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