The Pepsi Generation

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Nancy Perry
The Pepsi Generation
MKTG305-01
Marketing Management
Unit 4 Individual Project
October 30, 2011
Abstract
It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can sell products and this paper discuses Pepsi’s endorsers as well as their competitions.

The Pepsi Generation
Introduction
Pepsi Cola has been around since the 1893. Invented by pharmacist Caleb Bradham, Pepsi was originally named “Brad’s drink”, it was renamed Pepsi Cola about ten years later (Bellis, n.d.). The Brand in Today’s Market

Pepsi is found everywhere. It is known by everyone. What started out as a drink designed to be enjoyed and to help in digestion has turned into a conglomerate that encompasses so much of our lives, our vocabulary and so many products that we see in our pantries. Today the Pepsi brand more than just a soft drink. It is also breakfast, juices, teas, side dishes, snacks, cereals and oatmeal’s, energy drinks, and even water (Brands, 2011). Pepsi products are found in grocery stores, convenience stores, discount retail stores, and restaurants. The Pepsi logo is found on everything from children’s toys to racecars and is a recognizable symbol all over the world. The Brand’s Evolution

Pepsi has come a long way since its creation in Caleb Bradhams kitchen. Pepsi Cola went bankrupt in 1923 and was later purchased by the Loft Candy Company who tried to sell it to Coca Cola. Pepsi’s first jingle was broadcast across the nation in 1940 (Bellis, n.d.). in 1966 Pepsi is sold in Japan and Eastern Europe for the first time. In 1970, sales exceed the $1 billion mark with 36,000 employees (Our History, n.d.). the 1980’s saw Pepsi become the largest beverage company in the world with more than 300,000 employees (Our History,...
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