Preview

The Pepsi Company

Powerful Essays
Open Document
Open Document
2103 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Pepsi Company
PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin, North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains, Bradham also bottled and sold the drink in his own stores. Later, he would shut down his drugstore and focus entirely on the soft drink enterprise. Over the next few years the company would grow, earning more and more distributors in its expansion. By 1910 the company had signed agreements with 250 bottlers and the annual production of the beverage had exceeded one million galloons. Unfortunately, the sugar rationing during World War I caused the company suffer a great deal and it ended up declaring bankruptcy several times. Eventually, after numerous owners and operators, the company fell under new leadership as Walter S. Mack, Jr. took control and guided the company through the forties decade. Mack set up a board of directors, hired an advertising agency, and led the company through yet another sugar rationing during World War II. He was appointed a company chairman in 1950. It was at that point that Alfred N. Steele, a former Coca-Cola vice president of sales, took over as president and chief executive officer of Pepsi Cola Inc. Steele ran the company for nearly a decade before dying of a heart attack in 1959. His wife, Joan Crawford, and leading spokes person for the company’s advertising campaign was appointed a board member. By 1963, the head of Pepsi-Cola International had risen to the top of the Pepsi empire. Finally, the company combined with Frito Lay in 1965 founding PepsiCo, Incorporated and making Donald M. Kendall President and Chief Executive Officer and Herman W. Lay, the founder of Frito Lay, chairman of the Board


Bibliography: Pederson, Jay P. International Directory of Company Histories. Vol. 38. Detroit, Mich.: St. James, 2001. Connecting Angel Investors and Entrepreneurs. 2001. Web. 26 Apr. 2010. . “PepsiCo History | PepsiCo.com." PepsiCo Corporate Site | PepsiCo.com. 2009. Web. 26 Apr. 2010. . Majumder, Sanjoy. "BBC NEWS | South Asia | Indian State Bans Pepsi and Coke." BBC NEWS | News Front Page. BBC MMX, 9 Aug. 2006. Web. 26 Apr. 2010. . Devraj, Ranjit. "Indian Coke, Pepsi Laced with Pesticides, Says NGO." India Resource Center. Inter Press Service, 5 Aug. 2003. Web. 26 Apr. 2010. . Stecklow, Steve. "How a Global Web of Activists Gives Coke Problems in India." India Resource Center. The Wall Street Journal, 7 June 2005. Web. 26 Apr. 2010. .
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Xacc280 Financial Analysis
    • 1828 Words
    • 8 Pages

    Xacc280 Financial Analysis

    Butler, A. (2006). The History of Pepsi-Cola. Associated Content, Inc. Retrieved July 10, 2010 from http://www.associatedcontent.com/article/44579/the_history_of_pepsicola.html?cat=3…

    • 1828 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Business Ethics - Assessed student reflection on ‘FLOW: for love of water’
    • 664 Words
    • 3 Pages

    Business Ethics - Assessed student reflection on ‘FLOW: for love of water’

    The documentary also shows that in India, the Coca Cola Company are dumping toxic waste to local’s crops and water supply. Even the company has already been shut down. But it is still unacceptable that the company sacrifice local people’s natural resource to get a return on their investment.…

    • 664 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Coca-Cola in Brazil
    • 8739 Words
    • 35 Pages

    Coca-Cola in Brazil

    One Hundred Years of Coca-Cola in Latin America. (2006). Coca-Cola Company. Retrieved September, 2010 from http://www.thecoca-colacompany.com/citizenship/pdf/Timeline_Coca-Cola_Latin_America_English.pdf…

    • 8739 Words
    • 35 Pages
    Powerful Essays
    Read More
  • Better Essays

    legal & ethical
    • 1451 Words
    • 6 Pages

    legal & ethical

    NEW DELHI -- One of India's leading voluntary agencies, the Center for Science and Environment (CSE) said Tuesday that soft drinks manufactured in India, including those carrying the Pepsi and Coca-Cola brand names, contain unacceptably high levels of pesticide residues.…

    • 1451 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Coke and Pepsi Issues
    • 5071 Words
    • 21 Pages

    Coke and Pepsi Issues

    First of all, the issue started to take place when Coke and Pepsi’s products were tested containing a hazardously high level of pesticide residue by a public interest group called Center of Science and Environment (CSE). The director of CSE, Sunita Narain proclaimed that such residues are able to cause cancer and birth defects besides harming the human nervous and immune system if the products are being consume over a long period of time. Later, CSE claims that the pesticides levels in the products of Coke and Pepsi were much over the limit permitted by…

    • 5071 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Coca-Cola's Impact On American Culture
    • 840 Words
    • 4 Pages

    Coca-Cola's Impact On American Culture

    Now that Mecca-Cola has successfully initiated a new segment of "alternative cola", its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Mecca thinks they are the first for this idea but they have a major threat from Qilba Cola and claims Qilba is copying them. Coca-Cola has been battling activists and trade union groups in different countries for years. The Coca-Cola Company faces more opposition in India for draining the underground water table, selling beverages containing harmful pesticide residues, and distributing sludge containing toxic chemicals as fertilizer to farmers in Kerala. This also brought on a boycott in India as well. The response to the boycotts of Coca-Cola was seen as an inappropriate one by many in India. Instead of launching a strong campaign showing their corporate social responsibility and the will to improve their processes in India, Coca Cola began a “Bollywood-type” campaign that clearly showed that the company did not understand the message of the angry locals in India. It also did not show a real commitment in re-questioning its…

    • 840 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Coca Cola in India Question #4 Business Communications
    • 857 Words
    • 4 Pages

    Coca Cola in India Question #4 Business Communications

    Sanjiv Gupta, President and CEO of Coca Cola in India, is facing a crisis concerning pesticide levels in coke in the country of India. The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (Argenti, p. 284). Recommendations for Coke’s communications strategies include accepting and adhering to higher standards of social responsibility in India and forming an alliance with the government to set these higher safer standards.…

    • 857 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Coke and Pepsi in India
    • 1554 Words
    • 7 Pages

    Coke and Pepsi in India

    Both companies experienced major problems, starting in 2003 and continuing through 2007, because of allegations of dangerously high levels of pesticide in the soft drinks they sold all over India. Such alleged high levels of pesticide can cause cancer and birth defects if the products were consumed over a long period of time. These allegations were…

    • 1554 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    International Marketing
    • 1963 Words
    • 8 Pages

    International Marketing

    The Indian government told Coca-Cola that it must reveal its “secret formula” if it wished to continue do business in India.…

    • 1963 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Coke & Pepsi in india
    • 700 Words
    • 3 Pages

    Coke & Pepsi in india

    Q 4) why does it seem that Coke has become a larger and more frequent target than Pepsi in India? Did having and Indian born CEO help Pepsi’s case?…

    • 700 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Ethics and Compliance in Pepsico
    • 1637 Words
    • 7 Pages

    Ethics and Compliance in Pepsico

    In today’s society we have several businesses that have adhered to their ethics and compliance. One amazing company that stands out among the rest is PepsiCo. Pepsi was originally created in the year of 1893 by Caleb Bradham. Pepsi has a commitment to strengthen their consumers and at the same time build a bridge of trust for their customers.…

    • 1637 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Case Analysis 4 Pepsi and Coke
    • 950 Words
    • 3 Pages

    Case Analysis 4 Pepsi and Coke

    Kannan, Shilpa. "Pepsi and Coke Under Fire Again." BBC News. BBC, 08 Feb. 2006. Web. 16 Oct. 2014.…

    • 950 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Coca Cola: Unethical
    • 1849 Words
    • 8 Pages

    Coca Cola: Unethical

    Coca-Cola operates fifty-two water-intensive bottling plants in India, which contribute to the already persistent drought problem in the region. This is a concern as in the majority of the towns that Coca-Cola operates, the primary industry is farming. Obviously, in farming, water is necessary to the vitality of the crops and in having a successful harvest. After several large protests, the local government revoked Coca-Cola’s license to operate last year and ordered the company to shut down its $25…

    • 1849 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Ethics- Coca Cola
    • 725 Words
    • 3 Pages

    Marketing Ethics- Coca Cola

    The Coca-Cola Corporation founded in 1886 is a carbonated soft drink sold in more than 200 countries. Nowadays, there are many products under its brand to promote in the world which include carbonated soft drink and non-carbonated drink. Coca-Cola Corporation has many unethical issues found. Firstly, Coca-Cola Corporation's product contains high level of the cancer-causing. (CPSI, 2012)Secondly, the Coca-Cola Corporation destroy the natural environment in India during manufacturing process. (Melody, 2011)Finally, It failed to be truthful in all Zero Coke product.(Fabiola ,2009)According to the American Marketing Association (AMA), these activities are unethical and violate 3 ethical values including transparency, honesty and citizenship.…

    • 725 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Pepsi Case Study
    • 1318 Words
    • 4 Pages

    Pepsi Case Study

    Pepsi was invented in 1893, establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s, Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between $4 million to $10 million each with a minimal investment cost for a small bottling facility of $25 million to $35 million. It was estimated that 80 to 85 plants were required for full U.S.-distribution, with the cost of a fully efficient large plant with a capacity of 40 million cases to be $75 million in 1998. Among top bottlers in 1998, packaging accounted for 50 per cent of costs of goods sold, concentrate 33 per cent, sweeteners 10 per cent, and labor most of the remaining variable costs. While bottlers’ gross profits often exceeded 40 per cent, operating margins were very thin. Given the intense service provided by the bottlers, the relationship between the bottlers and end retailers was critical to success and sales. Pepsi structured its contracts with bottlers so that bottlers were required to purchase concentrate from Pepsi at prices set by Pepsi, giving them much greater flexibility. In the mid 80’s, Pepsi began acquiring many of its independent bottlers and by the mid 1990’s, Pepsi owned half of these outright and had equity positions in many others. Pepsi focused heavily on diversification within the beverage industry as well as beyond that in first into snack foods, with the merger forming PepsiCo and again with Frito-lay, purchased fast-food chains and casual-dining restaurants. Some of these endeavors went well such as the snack foods while restaurant expansion was failing. Analysts became concerned that Pepsi was over extending itself and was in…

    • 1318 Words
    • 4 Pages
    Powerful Essays
    Read More

Related Topics