The Overview of Applying and Understanding Cultural Differences

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The overview of Applying and understanding Cultural differences doing business in China

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Supervisors: Mario Zwepink & Inge Gijsbers

Student name : Shi surui

Saxion University at Deventer

Tourism and Leisure and Management

Student number 2430482

20 May 2010

Table of content

Abstract……………………………………………………………………………….3 Introduction…………………………………………………………………………..3

Chinese and Western culture………………………………………………………..4

Using Geert Hosftede, theory analyze………………………………………………5

Professor Trompenaars’ model analysis…………………………………..………...12

Conclusion…………………………………………………………………………...15References……………………………………………………...……………………16

Appendix………………………………………………………………………….....16

Abstract

Cultural related business research requires robust frameworks for analysis and application of this complex phenomena. Intercultural exert profound influence on business in different countries understanding intercultural is beneficial to doing business. Business research has largely relied upon and applied Hofstede's, Fons Trompenaars and Lewis dimensions to cultural problems. Take China for example, compared with Chinese and Western culture, there are quite different cultures in China for businessmen who are coming from different countries. Based on professors dimensions, describe and analyze how to doing business better in China. To study and investigate China culture, applying to four professors’ theory analyze and research doing business. Using professor’s dimensions, the identified criteria are: China's significantly higher Power Distance is ranking of 80 compared to the other Far East Asian countries' average of 60, and the world average of 55. China has Long-term Orientation (LTO) the highest-ranking factor (118), which is true for all Asian cultures. The Chinese rank lower than any other Asian country in the Individualism (IDV) ranking, at 20 compared to an average of 24. ( Geert Hofstede Cultural Dimensions) In addition, this paper illustrates how to improve techniques when doing business in China. Moreover, to study research, point out that foreign investors how to keep and should maintain good relationship (Guangxi) with the local staff, which play important role in doing business in China. Furthermore, Westerner and Asian or Chinese has different views on opinions, way of life and several aspects. For businessmen offer direct cultural research, cultural reference and methods and so on.

Introduction

With the globalization of world business, China has become an appealing market for foreign investors. It's on tract to be the world’s largest economy soon. Today, 80% of the world’s electronic goods are made in China. As a result, more and more western companies want to do business in China. However, the problem of intercultural management arises as the cooperation between China and its culturally different Western partners continues to increase at an unprecedented rate. In order to adapt to and avoid cultural difference, this paper presents and analyses theories of Hofstede, Fons Trompenaars and Lewis to understand each other better on the general cultural in China by applying the cultural dimensions doing business in China. These four professors analyze from different countries and areas including different people and issues. They clearly illustration and analysis intercultural exert profound influence on different countries. For further research offer great prospects, and provide a series of theory for researchers. Thus, using their theory demonstration intercultural is vital to doing business. However, based on professors’ theory, adding some own point of views show intercultural difference in China when applying the cultural dimensions doing business. This paper will include several parts. Firstly, it is analysis and comparison Chinese and Western culture. Secondly, Using Hosftede, Fons Trompenaars and Lewis theory analyze doing business in...
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