The Organizational Behavior Practices of Redbox
The Organizational Behavior Practices and Techniques of
Red Box Automated Retail LLC
by CHARLES MCNALLY, ANNA MONLYN- WALKER AND CHRISTY NELSON
A Paper Submitted to Dr. Eren Ozgen in Partial Fulfillment of the Requirements for MGT 3371 ZA1
Principles of Management Term 3
Troy University – eCampus 02/26/2010
Contents Introduction 3 Company Mission, Strategy, Goals 4 Company Core Values 5 Information on CEO 6 S.W.O.T. Analysis 7 Corporate Culture 8 Organizational Structure 9 Conclusion 10 Bibliography 11
Introduction (M.M.)
It’s so convenient! You’ve just finished your weekly grocery shopping at your local big box store and you’re on your way out the door with a cart full of all the bargains you found and there it is! The big “Red Box” with all the great movies you saw the trailers for on TV just a month or so ago but were too busy (or too broke) to go see at the theater. You sidle up to the touch screen, pick out a couple of titles, and swipe your credit card and Voila! Your DVD’s appear one at a time out of a slot on the side of the magical “Red Box” and you’re out the door and ready for a night of affordable entertainment.
This scenario plays out thousands of times every day at discount stores and fast food restaurants all over the country and every time that credit card is swiped, Red Box Automated Retail LLC adds a dollar for each DVD, and a dollar fifty for Each Blu-Ray Disk to its gross sales (double that if you forget to return it by 9PM the next day). These little “Red Boxes” have led to the closing of all but one of the traditional movie rental retail stores in my town and they’re having the same effect in small towns and big cities all across America.
Red Box Automated Retail LLC is based on a very simple concept of providing DVD and now Blu-Ray rentals at an affordable price through kiosks placed in high traffic areas. The concept started in 2002 as a part of McDonalds Ventures LLC with its first test launch in 2004 in
Red Box Automated Retail LLC
by CHARLES MCNALLY, ANNA MONLYN- WALKER AND CHRISTY NELSON
A Paper Submitted to Dr. Eren Ozgen in Partial Fulfillment of the Requirements for MGT 3371 ZA1
Principles of Management Term 3
Troy University – eCampus 02/26/2010
Contents Introduction 3 Company Mission, Strategy, Goals 4 Company Core Values 5 Information on CEO 6 S.W.O.T. Analysis 7 Corporate Culture 8 Organizational Structure 9 Conclusion 10 Bibliography 11
Introduction (M.M.)
It’s so convenient! You’ve just finished your weekly grocery shopping at your local big box store and you’re on your way out the door with a cart full of all the bargains you found and there it is! The big “Red Box” with all the great movies you saw the trailers for on TV just a month or so ago but were too busy (or too broke) to go see at the theater. You sidle up to the touch screen, pick out a couple of titles, and swipe your credit card and Voila! Your DVD’s appear one at a time out of a slot on the side of the magical “Red Box” and you’re out the door and ready for a night of affordable entertainment.
This scenario plays out thousands of times every day at discount stores and fast food restaurants all over the country and every time that credit card is swiped, Red Box Automated Retail LLC adds a dollar for each DVD, and a dollar fifty for Each Blu-Ray Disk to its gross sales (double that if you forget to return it by 9PM the next day). These little “Red Boxes” have led to the closing of all but one of the traditional movie rental retail stores in my town and they’re having the same effect in small towns and big cities all across America.
Red Box Automated Retail LLC is based on a very simple concept of providing DVD and now Blu-Ray rentals at an affordable price through kiosks placed in high traffic areas. The concept started in 2002 as a part of McDonalds Ventures LLC with its first test launch in 2004 in
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