The Olympic Game is a mega-event in the world, it represent the spirit of friendship, peace and solidarity. Today, the Olympic Games are just a little different than in ancient times. More than two hundreds nations participate in it, and compete to bid for hosting the Olympic Games to gain benefits (Toohey & Veal 2007, pp.1-4). It is therefore suggested in this essay, nations consider that hosting Olympic Games can bring benefits beyond economic profits to country. Infrastructural development, cultural benefits and national brand enhancement are three benefits to be examined, with specific countries which have had hosted Olympic Games.
Infrastructures were developed as a result of hosting Olympic Games. Most Olympic Games host cities were preferred to construct new stadiums and related infrastructures of this game. Such as Sydney Olympic Park, Beijing Bird's Nest stadium, Water Cube, and some indirectly related infrastructures, such as leisure facilities, commercial plaza and transportation infrastructures. For example, Sydney spent AUD1.7 billion to construct sporting buildings and AUD1.15 billion on indirectly related facilities, and 2004, Athens use £1.4 billion to renew the airport in order to increase the carrying capacity (Malfas et al. 2010). Beyond all doubt, the developments of facilities not only help the Olympic Games, but also can improve the quality of people for long term (Malfas et al. 2003). While, the Olympic Games can to develop infrastructures, cultural benefits can be achieved as well.
Cultural benefits can be achieved by hosting the Olympic Games. Merril identified that (n.d., p. 21) ‘Culture is considered to be the organization of phenomenon-or patterns of behavior reflected in objects and tools enraged in sentiment’. Plenty of oversea guests come to the region or city that host the Olympic Games, the local residents spread their cultures to foreign visitors, meanwhile, oversea and local culture may influence each other. For...
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