The Norm Starbucks: Sixty Million Customers a Week
Madison Maples
Professor J. McEver
English 1101
2 October 2014
The Norm Starbucks Starbucks currently serves over sixty million customers a week (Two Extraordinary Brands). Almost every American loves to wake up to a fresh cup of coffee to get their morning started. Out of all of the people that drink coffee, Starbucks is the most highly chosen coffee shop out of all the others. Some wonder why people are so addicted to Starbucks? People love the atmosphere, it’s a daily routine, and it has a variety of selections to choose from. Starbucks has become a popular place to gather with your friends or co-workers to socialize. When you walk into Starbucks, it isn’t like your home atmosphere. The smell of the espresso shots spreading through your nose, and the humorous misspelling of your name on your cup, will give you a reason to brighten your day each morning you go to Starbucks. The upscale coffee shop is a comfortable place to gain easy Internet access while stopping for a quick drink or doing some work. Starbucks has over 16,000 stores worldwide, and this leads to an accessible place to meet. Howard Schultz, company President and CEO, defined the atmosphere that Starbucks attempts to create when he said, "We 're in the business of human connection and humanity, creating communities in a third place between home and work”(Larkin). The layout of Starbucks is supposed to make the customers comfortable. Starbucks’ atmosphere has led to more than a place to just buy coffee. Everyday millions of people wake up, go through their daily morning routine, and with coffee on their mind, head out to their Starbucks oasis. Starbucks starts to be a habit for most people because (lets face it) Americans are lazy. People are willing to stand in line, pay in advance, and walk three blocks in the rain to get their Starbucks. Starbucks is very consistent with their quality of java. Whatever you were thinking of when you walked in the door is exactly what you receive a few short
Professor J. McEver
English 1101
2 October 2014
The Norm Starbucks Starbucks currently serves over sixty million customers a week (Two Extraordinary Brands). Almost every American loves to wake up to a fresh cup of coffee to get their morning started. Out of all of the people that drink coffee, Starbucks is the most highly chosen coffee shop out of all the others. Some wonder why people are so addicted to Starbucks? People love the atmosphere, it’s a daily routine, and it has a variety of selections to choose from. Starbucks has become a popular place to gather with your friends or co-workers to socialize. When you walk into Starbucks, it isn’t like your home atmosphere. The smell of the espresso shots spreading through your nose, and the humorous misspelling of your name on your cup, will give you a reason to brighten your day each morning you go to Starbucks. The upscale coffee shop is a comfortable place to gain easy Internet access while stopping for a quick drink or doing some work. Starbucks has over 16,000 stores worldwide, and this leads to an accessible place to meet. Howard Schultz, company President and CEO, defined the atmosphere that Starbucks attempts to create when he said, "We 're in the business of human connection and humanity, creating communities in a third place between home and work”(Larkin). The layout of Starbucks is supposed to make the customers comfortable. Starbucks’ atmosphere has led to more than a place to just buy coffee. Everyday millions of people wake up, go through their daily morning routine, and with coffee on their mind, head out to their Starbucks oasis. Starbucks starts to be a habit for most people because (lets face it) Americans are lazy. People are willing to stand in line, pay in advance, and walk three blocks in the rain to get their Starbucks. Starbucks is very consistent with their quality of java. Whatever you were thinking of when you walked in the door is exactly what you receive a few short
Cited: "Espresso Beverages." Starbucks. N.p., n.d. Web. 29 Sept. 2014. <https%3A%2F%2Fmena.starbucks.com%2Fen%2Fnewsroomarticle%2Fsections%2Fabout-starbucks%2Fstarbucks-shared-planet.html>. Groth, Aimee. "11 Things Starbucks Does Better Than Any Competitor." Business Inside. Gus Lubin, 29 July 2011. Web. 29 Sept. 2014. <http%3A%2F%2Fwww.businessinsider.com%2Fstarbucks-does-better-2011-7%3Fop%3D1>. Larkin, Stephanie. "What Makes The Starbucks Coffee Experience Special?" What Makes The Starbucks Coffee Experience Special? Food Editorials, 2014. Web. 29 Sept. 2014. <http://www.streetdirectory.com/food_editorials/beverages/coffee/what_makes_the_starbucks_coffee_experience_special.html>. "Two Extraordinary Brands from One Extraordinary Company." Company. N.p., n.d. Web. 28 Sept. 2014. <http://starbucksocs.com/Company/default>.