The author aims to highlight how use of e-books and smartphone applications has carried us away from the physical world and towards the virtual world of electronics. This article is significant since it puts a break in the fast-paced life of people and allows them to think how the technology had taken over human brains long before they have realized. In addition, the use of author’s personal experiences from life written in simple English makes the article highly accessible.
Nick begins his article sharing some recent personal experiences of his life. While waiting for his flight to take off, he was reading The New Yorker- ‘the paper version’ as he mentions. At one point of time, he was so engrossed in the article that he swiped his finger across the glossy page to read more. But to his surprise, nothing happened. He swiped it again, but the result was the same as before. It was then when he realized that his brain was trying to turn the page the same way it does on the iPad. This tells us that he uses the technology as a medium for almost everything that he reads.
According to Clifford Nass, a professor of cognitive science and communication at Stanford University, “Brains love habits; brains are built for efficiency.” In addition, research by some professionals shows that human brain adapts to technology in less than seven days, regardless of age. So it is really difficult to keep one’s way of living unchanged when he or she comes in contact with an e-book or smartphone.
Later in his article, the author turns his attention towards the use of smartphone applications and how it tricks the human brain. He describes an incident when he hopped out of a cab in the New York City without paying any fare to the taxi driver. He tries to explain his situation by...