The National Multiple Sclerosis Society In Singapore
The National Multiple Sclerosis Society is a non- profit organization that supports MS related research and provides programs for people with MS and their families. Multiple Sclerosis is an auto- immune disease. It is a chronic and often disabling disease that attacks the central nervous system. The mission statement of the National Multiple Sclerosis Society is to end the devastating effects of multiple sclerosis. The funds that are provided by the society are used in research, programs, and education. The Society helps to raise the awareness of Multiple Sclerosis around the world. (Reference 6) The Multiple Sclerosis Society is a worldwide organization that provides service to many different countries. One area of the world that the MS Society lacks in involvement is Southeastern Asia. MS does not appear in Asia nearly as much as in North America and Europe, but there are relevant cases. There are other parts of Asia such as Japan and India that have MS Societies. MS is also scarce in those areas and their societies are not as large as other chapters of NMSS, but it has been found that they are necessary. The Japanese society has 31 members and about 5000 people who have MS but are not involved in the society. In India the society has approximately 1005 members and 1000 people on record that have MS. (Reference 7) Putting a MS society in Southeastern Asia would be best suited in the country of Singapore. Singapore is a very prosperous country and has many international links. According to one source Chan Tse Chueen funding for non-profit organizations is very prevalent in Singapore. In Singapore there are three sources of funding. The first being the State that gives funds to social welfare organizations and research institutes. The government tries to encourage donations by pledging to match dollar for- dollar that is raised. The second source is the corporate sector. Many corporations set up foundations and trust funds and also have donations as contribution in kinds. Companies in Singapore such as IBM Singapore and Hewlett Packard Company are dedicated to providing philanthropy to local organizations. The last source of funding is the civic sector. As the people of Singapore become more affluent more funds become available.(Reference 2) The marketing plan for NMSS in Singapore would need to include adaptation of the service to the Singaporean culture, Promotion, which would include ways to introduce this new organization, to raise the awareness of the MS cause by using advertising techniques, adaptation to pricing and costs in Singapore, and were to locate the organization. Republic of Singapore
Singapore was founded as a trading colony by the British in 1819 and became and independent country in 1965. Today Singapore is one of the world's most prosperous countries. Singapore is located in Southeastern Asia. It is not a very large country and is compared in size as being " slightly more than 3.5 times the size of Washington D.C."(Reference 1) The People and Culture The population of Singapore comes to 4,151,264 and consist of many different ethnic groups, such as, Chinese, Malay, India, along with other groups. Singapore has four Chinese77%
Official languages-Chinese, Malay (the national language)
Tamil, and English. Because of Singapore's diverse ethnic groups the people of Singapore practice different religions, including, Buddhism (Chinese), Muslim (Malays), Christianity, Hindu, Taoists, and Confucianism. The people of Singapore celebrate their culture with festivals according to different religions. Singaporean culture is a mix of many different nationalities and though Singapore is increasingly developing its own identity many people still hold on to the customs of their ancestors. Singapore has also been considered the food capital...