The Morality of Advertisments

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TITLE PAGE

ISSUES OF MORALITY IN ADVERTISMENTS
This report is basically about the issues of morality in advertisements; more specifically in sales and marketing. It states the effects advertising executes on its potential customers and also how it affects the businesses that are advertising.

NIGEL. PAITO
Business year 1 – Accounting & Computing

Mrs. JUDY ELISHA

HE 116.1 Academic English

Thursday 4th April 2013

Assessment Two – Report Writing
Tutorial Group: School of Business
CONTENTS

Title Page...................................................................................... [1] Contents........................................................................................ [2] Introduction................................................................................. [3] Literature Review........................................................................ [4] Body.............................................................................................. [5] 5.1. Methodology.......................................................... [5] 5.1.1 Survey Method........................................ [5] 5.1.2 Data Collection........................................ [5] 5.1.3 Participants.............................................. [5] 5.1.4 Secondary Sources.................................. [6] 5.2 Data Analysis.......................................................... [6] 5.2.1 Part A: Demographic Information........ [6] 5.2.2 Part B: Survey Questions....................... [7] 5.2.2 Part B: Survey Questions: Question 9... [8] Conclusion.................................................................................... [8] 8.1. Recommendations................................................. [8] References..................................................................................... [9]

INTRODUCTION

The reason for undertaking and writing this report on the morality of advertisement is to illustrate a survey which was carried out on what 20 random students thought about advertisements; its structures, types of advertisement to be advertised, etc… The assumptions made in the study were; that the twenty students would give advantages or disadvantages of advertisements and how it made watching television, reading newspapers or hearing the radio enjoyable, entertaining or irritating for them. Relevant terms used in the report include: (A) Advertising; the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas (Curtis, 2011). (B) Sales; the act of selling a product or service in return for money or other compensation. Sales involves most or many of the following activities; including cultivating prospective buyers (or leads) in a market segment; conveying the features, advantages and benefits of a product or service to the lead; and closing the sale (or coming to agreement on pricing and services). A sales plan for one product might be very different than that for another product (Barnes, 1993). And (C) Marketing; the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products (Pride, Hughes & Kapoor, 1999). Of all the major perspectives by which...
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