Preview

The Mongolian Grill

Powerful Essays
Open Document
Open Document
2990 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Mongolian Grill
TABLE OF CONTENTS

EXECUTIVE SUMMARY 2
PROBLEM STATEMENT 2
SITUATION ANALYSIS 2
Mission 2
Objective 2
Background 2
Strengths 2
Weaknesses 3
Opportunities 3
Threats 3
FINANCIAL ANALYSIS 3
Assumptions 4
ALTERNATIVES 3
EVALUATION CRITERIA 4
Key Success Factors 4
Key Uncertainties 4
ANALYSIS OF ALTERNATIVES 4
Criteria #1 4
Criteria #2 5
Criteria #3 6
RECOMMENDATION 6
ACTION PLAN 7
CONTINGENCY PLAN 8
APPENDICES 9
Appendix A 9
Appendix B 10
Appendix C 10
Appendix D 11
Appendix E 12
Appendix F 12

EXECUTIVE SUMMARY
John Butkus was considering changing the preliminary design of the Waterloo restaurant location to increase its capacity and serve customers more quickly. Mr. Butkus wants a design that will optimize the restaurants profit without compromising the customers dining experience. There are several design options available to consider: adding a second food preparation area, moving the cooking grill, both options and neither option. In order to find the best design option, I have used the detailed data collected from the London restaurant location by Mr. Butkus, as an estimation to evaluate different design options. For example, how long it took customers to go through the food preparation area, the average number of trips customer took, and the duration of the average meal time. Based on this data and current information in Waterloo restaurant location, a SWOT and financial analysis have revealed the strengths and weakness of each design. It is recommended that a combination design of adding a second food preparation area and moving the cooking grill should be used in the design change.

PROBLEM STATEMENT
John Butkus, the owner of the Mongolian Grill in Waterloo location, wants to find the design that will optimize the profit during peak business hours without compromising the customer’s dining experience. Also, he must take into consideration the inherent costs of making a change as well as the potential

You May Also Find These Documents Helpful

  • Good Essays

    The project that will embark on is the opening of a store that offers a wide variety and affordable food options for customers without sacrificing the taste, aroma and food presentation of every meal. This store will be called Papa Geo’s Restaurant and will include the lease of a store space in Southeast Calgary Alberta which is the ideal location. Not only will there cooked meals being offered but there will also be shipped perishable food package from different part of the world. Papa Geo’s Restaurant has a variety of food like rice, pasta, burger, and many more. The restaurant will offer about 20 sit where our customer will have a pleasant and gracious atmosphere and they will enjoy our service to the fullest.…

    • 460 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer.…

    • 2397 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    The Dodge City steak house has too many menus in their restaurant. When customers come to the restaurant, they spend too much time to choose their food. It makes customers feeling bewildered. Because there have too many menus, they have to prepare many foods. It makes their food costs high and not easy to control their inventory. Also, because they cannot control their inventory, they use a lot of frozen food. Almost frozen foods are not delicious. It cause food’s quality decline. As a result, customers feel not satisfaction. The food is the major issue of the Dodge City steak…

    • 553 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others socially in a friendly environment. Making sure the restaurant is clean, attractive, and the décor is consistent with the food and restaurant’s image and making sure the waiting staff knows that it is ok to allow customers to linger adds to the customer’s satisfaction in a restaurant. The restaurant industry is highly competitive in terms of price, service, location, and food quality and is often affected by changes in consumer trends, economic conditions, demographics, and the concerns about the nutritional content of the food.…

    • 3263 Words
    • 14 Pages
    Better Essays
  • Satisfactory Essays

    Hrm 3263 Assignment 3

    • 512 Words
    • 3 Pages

    This assignment must be based on the restaurant concept that you submitted in Parts One and Two of the assignment. This third, and final, part of the Restaurant Management Business Plan Assignment is to be submitted in hard copy. No Late Submissions accepted. Note that there are 3 sections to this assignment, the Revenue Forecast, Beverage Management and the Critical Path of Service.…

    • 512 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Mongolian Grill Analysis

    • 1832 Words
    • 8 Pages

    The Mongolian Grill is a restaurant with a unique concept. It prides itself on not only delivering good food, but also an original dining experience that leaves customers wanting to come back. The restaurant uses four features to help accomplish this: An entertaining and interactive atmosphere, fresh and healthy food, unlimited quantities, and customer involvement in the meal preparation. The restaurant owner, John Butkus, is looking to finalize the operation decisions for one of his future restaurants, which will be located in Waterloo, Ontario.…

    • 1832 Words
    • 8 Pages
    Better Essays
  • Good Essays

    • Lifestyles have become faster paced, and multitasking among work, home, and family responsibilities is common. This has driven people to seek easier ways of coping with the many demands on their time. Consequently, convenience has become a major factor when making consumption decisions. The challenge: How can you make your restaurant more accessible and time-efficient for your target clientele?…

    • 582 Words
    • 3 Pages
    Good Essays
  • Better Essays

    HTM 100 assignment 2

    • 1300 Words
    • 4 Pages

    All the restaurants over the world undergo many challenges. These challenges occur in different forms like political, social, economic as well as technological factors. These factors are very necessary to…

    • 1300 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Mexican Grill

    • 120 Words
    • 1 Page

    El Parian Mexican Grill is a Tex-Mex restaurant that has a daily happy hour with delicious margaritas. The venue serves lunch and dinner, and has a variety of menu options to satisfy different cravings. Customers are pleased with the reasonable prices, as families and bigger parties can get their fill without having to spend a ton of money. El Parian Mexican Grill is open every day of the week with later hours on Fridays and Saturdays.…

    • 120 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    A unique Japanese concept is used to deliver a food service to customers by serving freshly prepared food at the table by a chef using three basic menus. Since only fresh ingredients are used, storage is reduced to a minimum, i.e. 22% (including non-food areas as employee dressing room and office space) of total space compared to 30% in normal restaurants. The production flow is therefore very short, and limited to food being moved from the cooler room to the tables and being prepared at the table.…

    • 548 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Riordan Manufacturing, Inc., with corporate headquarters in San Jose, California, acquired three production facilities: located in (a) Pontiac, Michigan, (b) Albany, Georgia, and (c) a joint venture in Hangzhou, China. Currently, none of the offices use the same financial and accounting software. Although this situation remains transparent to customers because each office maintains its own invoice, billing, and payments system; Riordan needs to achieve seamless compatibility among all offices to comply with new government reporting requirements and to streamline labor intensive general ledger and income statement and balance sheet consolidated closure each month. To achieve these business objectives Riordan plans to outsource its financial and accounting processes to an offshore location. Technology offshore outsourcing can be defined as the contracting of information technology (IT) services from foreign counties. In today's marketplace, both large and small organizations use outsourcing to stay competitive.…

    • 3379 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Ruth’s Chris Steakhouse Case Study Overview Your overall case analysis should include the following sections: 1. Problem identification 2. Case analysis (including a SWOT analysis) 3. Generation of alternatives (at least three) 4. Analysis of alternatives 5. Recommendations (preferred alternative) Step 1: Problem Identification…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Subway Case Study

    • 2582 Words
    • 11 Pages

    This report is exclusively based on the operational issues with respect to quality and capacity management of one of the famous and popular restaurant “SUBWAY”. The report will provide a comprehensive data about the restaurant, how it functions and the issues that are creeping on a daily basis.…

    • 2582 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Taking the success of the Hard Rock Café into consideration means considering its service quality and product design. The Café offers a range of services from cafes, live music, Rock concerts to hotels and casinos. They serve customer by “modifying the menu from classic American – burgers and chicken wings- to include higher-end items such as stuff veal chops and lobster tail” (Heizer & Render, 2010). And of course, its quality must be the top charts. They always usually change their menu based on the frequent customer survey and localized food taste. “Surveys are done on a regular basis to evaluate quality of…

    • 1405 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Psychology of Colour

    • 1946 Words
    • 8 Pages

    When designing a restaurant, there are many things to consider besides the food that is served there. Customers should be able to enjoy the atmosphere almost as much as they enjoy the food in order for the restaurant to be successful. The flow of the floor plan is important because when a place is too crowded or hard to maneuver, customers may not be as comfortable as they…

    • 1946 Words
    • 8 Pages
    Powerful Essays