Order: Topical Order
General Purpose: To inform
Specific Purpose: To inform audience the story behind of Mini Cooper time-line
1) Exciting build-up
a) Prototype commissioned
By the latter half of the 1950s, Leonard Lord, chairman of the British Motor Corporation (BMC), had become convinced of the need for a new kind of small car. In 1957, he commissioned engineer Alec Issigonis, the man behind the groundbreaking 1948 Morris Minor, to develop a prototype. The only stipulations were that it had to have four seats, be powered by a BMC engine, and be smaller than the cars BMC were making at the time.
b) Go-ahead for production
Just seven months after his boss, Leonard Lord, had given the go-ahead, Alec Issigonis had two Mini prototypes up and running. And by July 1958, he was ready to invite Lord for a ride. “We went round the works, and I drove him at a hell of a speed – I’m sure he was terrified – but then he was so impressed by its road-holding. We stopped outside his office. He got out of the car and he said, “Go and make it.””
c) Launch approaching
Having given the prototype the thumbs-up, the boss demanded a production version within just twelve months. In 1958, plans were made immediately to start manufacturing at the new production lines in Longbridge and Cowley. Despite the tight deadline and the need to iron out the odd teething trouble along the way, Mini was ready on schedule. By June 1959, around a hundred cars a week were rolling off the assembly lines in preparation for its August debut.
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