The Metrosexual Man, a New Breed

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Women were traditionally the ones associated with pampering themselves for hours on end. From manicures and pedicures to hours of beauty preparation at least twice a day, it is all a part of being a woman. This used to be something that men just did not understand. But in this current day and age, women are beginning to find it necessary to reserve the bathroom and try to beat their life partner to it in the morning. This life partner, however, is not a female. It is the boyfriend or husband that is as in tuned with his appearance as any woman is. This new type of man that has erupted has now become referred to as a metrosexual.

In 1994, a man by the name of Mark Simpson published an article in The Independent defining exactly what a metrosexual was. In the article, Simpson gave a very clear explanation of this new word that was about to be born: Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans, or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.

Metrosexuals did not become a big thing until 2002, when Mark Simpson, once again, published it in one of his articles. The only thing different this time around was that he named a few celebrities who, as he referred to them as, were the “metrosexual posterboys.” The most famous of these men were David Beckham, the captain of the England soccer team and also model.

Aside from Simpson, the media has quite a place in spreading this new breed of men also. Without exactly embracing the term metrosexuality, billboard across the country and magazine covers are notorious advertisement spots for these men. From Calvin Klein models in underwear to Armani models with a thousand dollar pair of jeans on, they are showing...
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