The Media and Its Role Today

Topics: Mass media, Media influence, Television Pages: 10 (3356 words) Published: August 12, 2008
1.0 The Media and its Role Today

The media has always been playing the main role in providing information to us. Whether it covers on education, information or entertainment, gaining the latest news on these topics has been made easier nowadays with the help of the media. There are a number of the types of media that could be obtained nowadays. This includes television, radio, newspapers, magazines and internet. Although the main idea of the media is to educate people on the latest happenings, and connect the people from different parts of the world, there is also a downside of it. Sometimes, the media could have an impact towards a person’s personal lifestyle. One of the many impacts that could be influenced by an individual due to the media is their state of health. Exposure of the media could influence us either mentally, physically and socially as well.

2.0 So How Does the Media Influence a Person’s Health?

2.1 Parent Child Relationship

First of all, the media in a non obvious way is actually influencing its audience’s social relationship between parent and child. There is no doubt that when relating to the media, families are always getting together whenever they are watching a movie or enjoying their favourite sitcom aired daily. This is one of the healthy influences of the media as it helps to create closer bonds between parents and their children. A recent study estimated that 65 to 85 percent of young children’s viewing is with family members, where more than half viewing with their parents. (Van Evra 1998) But on the other hand, some people tend to misuse the media as a way to get out of family crisis. This could be seen normally among teenagers and young children where they turn to the media to avoid interaction between family members, especially their parents. It is indeed true that parents are the main contributors towards how their children behave. Nevertheless, it also could not be denied that the media is also one of the major influences of this matter as well. Nowadays, the younger generations are more advanced, in terms of how they think and act. It is due to the reason that they are too exposed to the media contents portrayed in films and music videos. The younger children as well as teenagers mostly, imitate these behaviours and adapt them to their everyday life. For example, if they were to see a scene where a child talks back to their parent, the child will tend to do the same thing to their own parent. Other than that, due to work load and inconsistent working hours, parents tend to use the media as a way to keep their children occupied. They will leave their children glued in front of the television or play station while they are away, whether for work or leisure. According to a recent study in the US, watching television often replaces the time for doing homework, playing and reading which is essential in creating closer bonds between a parent and child. This influences the child to become addicted to the media, and they will constantly be attached to it. Due to this matter, relationships between their parents will be reduced. Therefore, we could argue that relationships between a parent and child can be influenced by the media.

2.2 Diabetes and Obesity

It is agreeable that the media’s main role is to inform and educate its viewers on latest events happening around the world. Another main role of the media is to act as a medium for advertisers to advertise their products. Advertisements can be gained from different types of media. For instance we have newspapers, magazines, internet, radio and the most common medium which is the television. Fast food companies advertise their products often to attract viewers to buy them. It is true that advertising sells, but it may affect impressionable youngsters and self-conscious adolescents. An online survey showed that an individual watching television for 2 hours per day would have seen a total of 20,000 food advertisements in...
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