Name: Chan Yu Yan,Fiona
The mass media should be highly responsible to the problem of childhood obesity in Hong Kong
Opener – Ask question; ‘what’s childhood obesity in your mindset?’ Background –To provide statistics about the % of population of having childhood obesity in Hong Kong (To show the seriousness of the problem) Purpose/Objective – To persuade the government and the public to agree that the mass media is the key determinant that leads to childhood obesity through the means of television especially. Stance – The mass media is the most influential stakeholder in affecting the severity of the problem when compared to family’s influence and primary education in Hong Kong. Preview – To compare the effectiveness of the mass media and the primary schools in solving the problem.
1. The coverage of the receiver
The public v.s. primary students
-Advertisements are published through the mass media, such as television and radio, the recipients of the advestisements are the general public; Parents are informed teach their children about the correct value
-Primary school policies (e.g. PE lessons) only influence the primary students, who may not be able to understand the purpose of these policiesnot seriously followed
2. Academic studies showing the influences of the mass media on affecting the lifestyle of the obese children. A number of studies have confirmed that obesity is directly related to the number of hours spent watching television (Dietz and Gortmaker, 1985, 1993; Gortmaker et al. 1990). Attractive commercials advertising food and drink(Bar-Or et al., 1998; James, 2002) that promote foods that are not recommended for the optimal development of health and fitness of children(Pařízková and Hills, A. P., 2005)
IV.Conclusion – Summary / Concluding statement
The mass media is one of the most important channel in affecting the...