The Marketing Plan of Niften Shampoo

Marketing plan for Niften Shampoo
Liu Ye(Jack)

Table of content
Executive summary                                                     3

1. Research of the product and brand                                       4
1.1Consumer analysis                                               4
1.1Market analysis                                                 6
1.3Organization SWOT analysis                                       9
1.4Niften product analysis                                           11
1.5Competitor analysis                                             11

2. Marketing strategy                                                   12
2.1Building operation                                               12
2.2Locating product in market                                       12

3. Marketing tactics                                                   12
3.1Combine products into new product and function it in the market         12
3.2Research new product to fill up market                               13
3.3price tactic                                                     13
3.4sales tactic                                                     13

4. Distribution channels                                                 13

5. Public relations                                                     14
5.1requirements from public relations                                 14
5.2missions and activities                                           15

6. Commercial                                                       15

7.Forecast                                                           16

Executive Summary
Niften shampoo is a very new product that is just launched into market. The idea of this product is to make out hair strongly and beautifully. Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer.
Niften does many researches about... [continues]

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