What do we do better than competitors?
What advantages do we have over competitors?
In what areas do we need to improve marketing mix in order to be more competitive?
What new opportunities exist in the market place for our product?
Principles of marketing
Can we anticipate any threats to our business from the external environment that may challenge or weaken our position?
We have read your marketing direction several times, but we still cannot get the main ideas. Therefore, we will try to explain our group marketing proposal with the way we understand about these two directions.
Firstly, our group would like to choose BlackBerry Brands. BlackBerry is a Canadian telecommunication and wirelessequipment company, best known as the developer of the BlackBerry brand of smartphones and the Playbook brand of tablets. BlackBerry used to be a leading company in smartphone market. It also used to be famous in Vietnam, with their brand sticks with successful businessman images. However, with the stormy development of mobile technology as...