The Marketing Forum of SIMSR

Topics: Godrej Group, Ardeshir Godrej, Team Pages: 5 (1275 words) Published: March 7, 2011
K J Somaiya Institute of Management Studies & Research, Mumbai &

The Marketing Forum of SIMSR In Association With


A Social Media Marketing & Strategy Event

Brand Mantra

The Godrej Group was established in 1897 by Mr Ardeshir Godrej who was a visionary and could sense the potential tomorrow’s India would have. Godrej today forms an integral part of every Indians life, one out of three Indians use at least one Godrej Product daily. With a turnover of 1.8 billion, Godrej empire today has manufacturing facilities across 6 countries and has diversified itself immensely over the years and together with 7 major companies it has

successfully made its mark in FMCG, home care and personal care products, retail, chemicals, office

products and real estate to name a few. Godrej & Boyce, Godrej Industries, Godrej Properties, Godrej Consumer Product and Godrej Household Product are a few companies under the Godrej Empire which are making life easier for us by relentlessly pursuing their goals of excellence in various fields. It is due to this that Godrej is today one of the biggest FMCG player in India.

Brand Mantra
Godrej Appliances:

About Godrej & Boyce Mfg Ltd
The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the

refrigerator industry. In the last 1 year, Godrej has introduced more than 100 new products across various categories- Refrigerators, Air conditioners, Microwave Ovens, Washing Machines and Televisions. With new innovative technologies like Silver Shower technology in refrigerators, i-Sense and EM5 in Air conditioners, Game LCD in Televisions, Insta-Cook in Microwave Ovens, Tilted Drum in Washing Machines etc, Godrej is redefining the technology space in Indian Appliances and Electronics context.

It has won many awards & recognitions in the past many years, few of them being: 1) It won The Business Super Brand in 2010. 2) It won Brand Equity- Most Trusted Pure Appliances

Brand, voted by consumers –2010.

Brand Mantra
3) It won the consumer Super brand in 2009 for Refrigerators. 4) The Trusted Brand Gold 5 times in a row!!-Reader’s Digest Award (2006, 2007,2008,2009 and 2010)- Voted by the consumers for the most trusted brand. 5) It won the National Energy conservation award given by Ministry of Power , Government of India for its energy efficient refrigerators. 6) It won the Business Super Brand Award in 2008. 7) It won the design Excellence Awards-2006- Given by Business World and National Institute of Design for Godrej Eon refrigerators with unique features (including the cool shower technology).Godrej Refrigerators won this award amongst all the durables category including consumer electronics. 8) It won the Smart Living Award-2007- Given by 360 degree which is a TOI group subsidiary. 9) It won CNBC Awaaz Consumer Award-2005,2006, 2007-Based on

consumer voting. Godrej Appliances has now become a superbrand and is continuing in its endeavors to spread further & become a spearhead and a role model for other companies.

About the event:

“This event is about giving micro and macro level organizational strategies to position Godrej Appliances as the best appliance company by the year 2015.” The market for consumer durables is estimated at Rs. 300 billion and is expected to reach Rs. 500 billion by 2015. The urban consumer durables market is growing at an annual rate of nine to 12 per cent, the rural durables market is growing at 30 per cent annually. By 2015 it is forecasted that there would be a new era for rural, by 2015 it is expected every village will get the internet...
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