The Main Reason for the Success of

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SULTAN QABOOS UNIVERSITY
Language Center
Independent Study Report

THE MAIN REASON FOR THE SUCCESS OF
CARREFOUR

English for Business 1
Section: 30
Teacher’s Name: Dr. Shaukat Ali

DATE: 16 December 2012

Acknowledgments
We thank all the people who helped us finish this project, starting with Dr. Shaukat Ali and Ms. Annette Herzog for their co-operation. Also, we would like to thank the students who helped us by filling out the questionnaire.

1
TABLE OF CONTENTS
SUBJECT| PAGE|
Acknowledgements| 1|
Table of contents| 2|
Introduction| 3|
Procedure| 4|
Main Body/ Findings| 5|
Conclusion| 10|
Recommendations| 11|
References| 12|
Appendices| 13|

2

Introduction
In this project we have distributed the questionnaire and after the results have appeared we summarized them and we wrote this report in order to explain the findings. We play the role of researchers for Carrefour and our teacher asked us to find out the reasons behind Carrefour’s success in customer services. This project should be submitted on 16 December 2012.

3
Procedure
At the beginning we searched for some information relevant to the company. Then we wrote the questionnaire and distributed it among 10 students on Tuesday 27 November 2012. The questionnaire was about: * Where people usually shop.

* The reasons of Carrefour’s success in serving the customer. * The improvements that Carrefour made.
* The kind of impression that people have towards Carrefour.

4
Main Body
Carrefour is one of the largest retail companies in the world. It was established by three businessmen. It is found in thirty countries around the world in all of Asia, Europe and Latin America. It offers a lot of products in different areas such as: foods, household items, games, clothes and so on. Its income is growing quickly due to the turnout of customers. Findings

Where are you shopping usually?

5

6
Why do you think Carrefour is one of the best shopping malls?

Others:
- special offers

7

Do you think Carrefour services are improving?

8
How do you find the services of Carrefour?

9

Conclusion
To sum up, we wrote general knowledge questions about Carrefour in order to know what the opinion of customers is towards the Company in the questionnaire. Also, to find out the reasons of Carrefour’s success in the customer service field. After that we distributed it to 10 students. Finally, our findings showed that the convenience, quality and price are the main points of Carrefour being successful.

10
Recommendations
1. We recommend people to shop from Carrefour for many reasons: * Carrefour offers good products with good quality.
* Carrefour has special organization in its goods that helps customers to shop easily. * Its products are safe.

11
References

Carrefour's services, making customers' lives easier.http://rapport-interactif.carrefour.net/static/cdc/rapport-interactif-2012-EN//Offre.html

What makes Carrefour work .http://www.biztechreport.com/story/593-european-retailer-carrefour-marches-ahead-china-eyes-indian-market

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Appendices
A Survey Questionnaire
Dear respondents,
We, the students of LANC 1070, are conducting a survey on the services which Carrefour offers to their customers. Findings of this study shall be used in practical requirement of our course. We appreciate your honest response to this survey. Thank you very much. Respectfully yours,

Moosa AL-Zeedi , Abdullah Alhinai and Mohammed Alsinani.
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