The Longer You Wait…the Better It Gets

Topics: Advertising, Bourbon whiskey, Sex in advertising Pages: 4 (1449 words) Published: May 4, 2006
The Longer You Wait…The Better It Gets
In today's media advertisement has become a necessary part of the business. Not only are advertisements on TV, radio and the internet, but ads are filling the pages of newspapers, magazines, and even comic books. They can even be seen on billboards by the roadside. It is nearly impossible to escape them. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers' main purpose is to influence the consumer to purchase their product. At the heart of any one company's advertising campaign is the consumer. The consumer has complete control of their own money and can choose to buy any product or service they desire. Advertising does not control the consumers on what they buy. It only informs them on what they can buy. For me to analyze this advertisement it would be very simple because of the straightforward sex language it uses both verbally and visually to persuade its target audience. We are constantly being influenced and affected by advertisements all the time. Advertisements have a great effect on us and how we operate. Advertisements attempt to control what we should wear, how we should look, what we should eat, what we should drink, what we should smoke, what we should do, how we should think, and how we should smell. This is a multi billion dollar industry and the advertiser's study all the ways that they can to attract people's attention. One way that is used the most and is in some ways very controversial is the use of sex to sell products.

To sell the product, the ad must be also be compelling to its target audience and the majority of magazine advertisements have a target audience who the advertiser has specifically...
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