Rosanna Danica B. Maguad
TRENDING WORLDWIDE: KOREAN WAVE
Unlike in the past, Philippine Media is now a combination of various Asian entertainments. It imports TV series and movies from neighboring Asian countries. Imported movies are then dubbed in Filipino and streamed in our country. ABS-CBN, one of the top TV stations in the country, started to explore foreign TV series last 2003. This was “Meteor Garden,” a Taiwanese drama series. Because of the boom of the said series, GMA 7, a rival of ABS-CBN, made the same move. They also brought in various teleseryes from other Asian countries. They were the first one to air Korean dramas. Although, both stations tried Japanese, Thailand, and Taiwanese series, Korean dramas are most preferred by audiences. Because of the consecutive success of Korean dramas, until now both stations air the latter.
Because of this phenomenon, media analysts concluded that Philippines is captivated with the so-called “Korean Wave.” Korean Wave is also known as Hallyu. It refers to the spread of the South Korean culture. This was coined by a Beijing journalist during the mid-1999 when he was surprised by growth of popularity of the South Korean Entertainment (“Korean Wave,” n.d.).
It is said to be a phenomenon strategized by the culture industry of the South Korean state. As observed by the culture industry of the country, exported Korean entertainment affects not only the nation’s economy but also its image abroad. (“The Korean Wave,” n.d.; Maliangkay 2006). The Korean government started funding the phenomenon when they’ve notice the above mentioned reason as stated in the article “The Korean Wave” (n.d.).
How did Korean wave capture the heart of Asia?
According to the article “The Korean Wave” (n.d.), Beauty is a must. All Korean artists are packaged to be good-looking in order to be popular. They are open to plastic surgeries. Compared to the Filipino context, plastic surgery is common. At the age of 15-20, both Korean artists and non-show business individuals, have their face and body “fix” as presents and gifts (“More Korean teens having plastic surgery,” 2011).
According to Maliankay (2006), the wave gained true momentum after the export of Winter Sonata. It also launched the career of Bae Yong Joon. Bae’s character was pictured as a perfect lover, and captivating facial features. Because of this, fans arrived in a common notion that all Korean men are alike. This was quoted by Kim Ok Hyun, a director of “Star M” in Faiola’s article (2006). Based on the nature of the starting point of the wave, Hallyu is primarily supported by women (“The Korean Wave”, n.d.). There is a common knowledge that Asian women fans fell in “love” with their favorite Korean celebrities as stated in “The Korean Wave” (n.d.). Thus as the Korean wave spreads, more and more Asian women adore Korean men. In Japan, Rakuen Korea, a Japanese-Korean matchmaking service is very in demand. Kazumi Yoshimura, a 26-year-old Japanese nationality, testified that she spent a thousand of dollars to find her “Seoulmate” (Faiola, 2006). Korean wave have strong elements in it. One prominent feature of the wave is the Korean Pop or widely known as K-POP.
The “Nobody” of Wonder Girls would best define what K-POP is. The uniformity of dance steps, a high and unique fashion sense, and its matchless tunes characterize the K-pop phenomenon. After the break-out of “Nobody” in the Philippines, various groups followed. There were Super Junior, Girl’s Generation, Big Bang and 2ne1. The adoration increased when Sandara Park, a Korean national who was a Philippine actress, joined the K-pop virus. She is now known as Dara of 2ne1. The K-pop groups never failed to visit the Philippines. Like international artists who visits, they also have concerts, album promotions and fan meetings. K-pop groups mix Korean and English as the style of their music. Also, some groups translate their...