The Kellogg Company
The Kellogg Company Pestle Analysis
The Kellogg Company Pestle Analysis
Glossary Page
Introduction 3
Pestle 3
Political Influences 4
Economic Influences 5
Socio-Cultural Influences 7
Technology Influences 8
Legal Influences 9
Ethical Influences 11
References 12 The Kellogg Company Pestle Analysis
Introduction
Will Keith (W.K.) Kellogg was born April 7, 1860. In 1876 W.K. and his brother Dr John Harvey Kellogg, accidentally discovered the process of creating flaked cereal while experimenting with shredded wheat cereal. While experimenting with different ways to cook and crush wheat to make it more palatable without losing its goodness, they inadvertently ran a batch of cooked wheat through the rollers that had been standing around for a day or so.
In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. Kellogg Company (Kellogg’s) was founded in 1906 as the Battle Creek Toasted Corn Flakes Company. Kellogg Company of Great Britain Ltd, a subsidiary of the US Kellogg Company of Michigan, remains the dominant brand in the UK breakfast cereals market, with around 40% sales volume in 2000. The Group's principal activities are to manufacture and market ready-to-eat cereal and convenience food products.
PESTLE
There are many environmental issues which should be looked at to get the broader picture of Kellogg’s Company. These issues can be grouped into six categories: political, economical, socio-cultural, technological, legal and ethical. The acronym for this is a Pestle analysis.
POLITICAL INFLUENCES
The general economic, political conditions and taxation policies ride on a business’s succession. Customer and consumer demands are heavily affected by recessions, economic downturns and the financial and credit market. In the past the Kellogg Company have been victim to the vast economic and
The Kellogg Company Pestle Analysis
Glossary Page
Introduction 3
Pestle 3
Political Influences 4
Economic Influences 5
Socio-Cultural Influences 7
Technology Influences 8
Legal Influences 9
Ethical Influences 11
References 12 The Kellogg Company Pestle Analysis
Introduction
Will Keith (W.K.) Kellogg was born April 7, 1860. In 1876 W.K. and his brother Dr John Harvey Kellogg, accidentally discovered the process of creating flaked cereal while experimenting with shredded wheat cereal. While experimenting with different ways to cook and crush wheat to make it more palatable without losing its goodness, they inadvertently ran a batch of cooked wheat through the rollers that had been standing around for a day or so.
In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. Kellogg Company (Kellogg’s) was founded in 1906 as the Battle Creek Toasted Corn Flakes Company. Kellogg Company of Great Britain Ltd, a subsidiary of the US Kellogg Company of Michigan, remains the dominant brand in the UK breakfast cereals market, with around 40% sales volume in 2000. The Group's principal activities are to manufacture and market ready-to-eat cereal and convenience food products.
PESTLE
There are many environmental issues which should be looked at to get the broader picture of Kellogg’s Company. These issues can be grouped into six categories: political, economical, socio-cultural, technological, legal and ethical. The acronym for this is a Pestle analysis.
POLITICAL INFLUENCES
The general economic, political conditions and taxation policies ride on a business’s succession. Customer and consumer demands are heavily affected by recessions, economic downturns and the financial and credit market. In the past the Kellogg Company have been victim to the vast economic and