The Ipremier Company

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The iPremier Company: Denial of Service Attack

1. Company overview

The iPremier is Web-based Commerce Company and established in 1996 by two founder students from Swarthmore College. The company is one of the top two retail businesses in online transaction which selling from vintage goods and to the luxury item.

Its well knows that during fiscal year 2006, iPremier has grabbed profit $2.1 millions with sales of $32 million from their high-end customer. The company has also recorded with growth by 20% annually for the last three years consecutive sales whereas back in late 1998, the company’s history of stock price had nearly tripled, especially when the euphoria of the 1999, which the market is rose to tripling, prices. Its mean the company has strong cash position.

The most interesting strategic is flexibility return policies which to allow customer to thoroughly examine the products before deciding whether to keep them.

2. Management and culture

The management at the company is build-up from the mix of talented youngster who been loyal from long time period and experiences managers who had been gradually recruited as the company grew. The recruiter team has focused on well-educated technical background with knowhow in business environment especially business professionals with reputations for high performance.

All employees will subject to quarterly performance appraisal that tied directly to the compensation. It’s competitive environments work, whereby unsuccessful managers will not last long.

Company has standardized on its governing value in terms of discipline, professionalism, commitment to delivering results and partnership for achieving profits.

iPremier orientation towards doing “whatever it takes” to get projects done on schedule, which is especially related with customer satisfaction orientation by providing benefit.

It’s essential in company to develop the competitiveness environment in order to compete the MarketTop as major competitor. Therefore the R&D team should more creative to be advance by developing the related software require for the program to attract customer.

3. iPremier IT Technical Architecture

In general, iPremier has engaged Q-data for collocation facility where Internet data’s will store in outsource system. The collocation facilities are sometime called “Internet Data Center” or simply “hosting facilities”. Q-data as partner will provide floor space, redundant power supplies, and high-speed connectivity to the Internet, environmental control and physical security. All these recognized as Network Operation Center for websites basis.

Figure-1, shown the iPremier IT technical architecture system that include of “firewall” system to protect a local network and the computers that could be a feature of against unauthorized access.

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Figure-1, iPremier IT Technical Architecture
4. Case of Hacked

January 12, 2007 iPremier system has hacked by unknown intruder sending email in every second with message “ha” and locked the website that caused iPremier customer can’t access. It’s the first time iPremier through Q-data attack by unauthorized people.

The chronology as follow:

04:30 am, as the approximately the first email received in Q-data mailbox system and continued in every second, that could said “ha..ha..ha..ha” from anonymous source. Leon Ledbetter as the new operation staff was suggested by Joanne Ripley, technical operation team leader, should report and make an emergency call to the iPremier new CIO, Bob Turley on which being away from the HQ and just arrived in New York to meet with Wall Street analysis.

Bob Turley has give suggestion to check the emergency procedure in motion and make call operation staff in Q-data since he understood that iPremier has the right to get better service of monitoring 24/7.

04:39 am, the consolidation period to handle the case with few suggestion from other iPremier senior high level...
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