The Innovation of Google

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  • Topic: Google, Creativity, Innovation
  • Pages : 8 (2225 words )
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  • Published : December 6, 2010
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CONTENT:

I.INTRODUCTION……………………………………………………………………………………3

II.CREATIVITY TOOLS IN GOOGLE…………………………………………………………………3

1. Brainstorming ………………………………………………………..3

2. Six thinking hats ……………………………………………………4

3. Fish bone ……………………………………………………………..5

III.GOOGLE’S INNOVATION MANAGEMENT…………………………………………………5

1. Managing human resources ………………………………………5

2. Managing knowledge acquisition …………………………………6

3. Managing the organizational culture ………………………………6

4. Managing partnerships ……………………………………………7

5. Managing innovation strategy ………………………………………8

6. Managing innovation costs …………………………………………9

7. Managing innovation ……………………………………………….9

IV.CRITICALLY EVALUATE …………………………………………………………………………….10

V.RECOMMANDATIONS ………………………………………………………………………………11

1. To overcome the brainstorming’s shortcoming ……………………11

2. The recommendation for some staff misappropriate
the job time secretly…………………………………………………12

VI.CONCLUSION …………………………………………………………………………………………12

REFERENCES …………………………………………………………………………………………13

INTRODUCTION

Google is a world-wide famous searching engine company and only spend ten years to be the biggest company because of their continuous creativity and innovation. This essay will introduce the use of three kinds of creativity tools and seven kinds of innovation management in Google, and will compare with module materials and other companies. It will give critical evaluation on the use of one creativity tool and two aspects of innovation management in Google, and two recommendations on how Google can improve its use of creativity tool and innovation management.

CREATIVITY TOOLS IN GOOGLE

1. Brainstorming

Based on the module materials (Week five), Brainstorming can be used to reduce the barriers for participation, and will be good for creating plenty of new ideas.

Google has a loose environment to use brainstorming sharing all information and suggestions for employees (Barron, 2009). It established an ideal system by sending e-mails, all the employees could give their own ideas directly ( Iyer & Davenport,2008). For Google, it is significant to collect useful ideas to create new products. In 2005, Google’s scientist Lawrence who led his team to have developed a new search engine for using Brainstorming. Then, the Google Desktop Search appears in 2006 (Stross, 2009).

3M also uses Brainstorming to get ideas ( Iyer & Davenport, 2008), which is the famous 15% rule ( Mcleod & Winsor 2003). Both Google and 3M encourage employees to use some of their working time to do their favorite things, but Google uses more brainstorming than 3M (Iyer & Davenport, 2008); they won’t accept any final decision without sharing and discussing it. (Mcleod & Winsor, 2003). 2. Six thinking hats

De Bono’s Six Thinking Hats (Week five lecture) requests to look at problems from different angles to find the best solution. Google uses all six hats as the creativity tool (Iyer & Davenport, 2008) in different aspects of innovation. Google uses blue hat to think and manage other hats, but Corning Glass seldom uses blue hat. Therefore, Corning Glass cannot make any discussions and group studying continuously (Tidd et.al 2005). When they have to judge information and ideas coming from somewhere, both Google and Corning Glass use black hat to face the problems. (Tidd et al, 2005) Google uses blue hat to make decisions and thinks generally about new product (Iyer & Davenport, 2008). While 3M directly expresses their feeling about launching new product by using red hat (Mcleod & Winsor 2003). Google prefers to wear white hat in the innovation process because they trust that data drive all decisions (Barron, 2009) , but 3M wears the yellow one when they make decisions and meet the failure (Mcleod & Winsor 2003).

3. Fish bone
Fish bone is a creativity tool. According to module materials (Week five lecture), fish...
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