An education is more than going to school. It also involves reading, and it is a big responsibility for parents to develop a love and environment for reading in the kid. There are couple of steps that can help you achieve this, and the first one is to read to the child at an early age.
Many kids will grow up with wonderful memories of being read to at bedtime, or on a rainy day. These times will help create a love of reading, and so will leaving books in their room.
Kids who are raised with books around will always have good feelings of familiarity towards them, and as they get older they will want to be near books. This will develop the need to have books within arm's reach which will contribute to a love for reading. Constant encouragement is also important.
As the biggest role model for your child, you can inspire them love reading for live. Your children will imitate many of your habits, so reading should be one of them that they want to learn. Don't be afraid to let them see you reading different things in different places.
Also, when you buy books for children, make sure they are topics and subjects that interest them. Reading is so much more fun when it is about stuff that is interesting. Keep reminding them and inspiring them to expand their horizons through reading.
Once you have determined they have started to embrace reading, now is the time to let them get their own books. Having them pick their own titles will make reading more fun.
They will not only love the power they have of making their own choices, but can cause them to want to get into as many books as possible, with the desire to always learn more and more.