The Importance of Studying Communication

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By Siengfred Sinior M’sene Tata, OSM
Communication is one of the most remarkable gifts that God has given to humanity. It has been described by many scholars as “life” itself. Some authors hold that: To be human can be likened to one’s ability to communicate and for them, to communicate is the actual proof of being in existence. For Marc Hauser, “nothing would work in the absence of Communication.” Lynn Wilford writes that : “All parts of our being – spirit, soul and body depend on communication to function.... Without communication situations disconnect, opportunities flounder, relationships dissolve and products are forgotten. All industries from finance to fashion, from energy to entertainment depend on communication for their marketing and success. Great communicators make great leaders and excellent communication skills are critical to professional success.” All our desires, hopes and dreams are converted to social realities through symbols called words which are coordinated in the process of communication to make meaning. All that we are now and will become in future depends on your ability or inability to communicate. Communication is therefore the Alpha and the Omega. “It is the seed that plants, the key that unlocks, the coin that pays, the light that directs, the vehicle that gets you there, the signal that transmits, the amour that protects and the lock that secures the contract.” The complexities of communication inform us that we cannot no communicate. We are always communicating consciously or unconsciously, verbally , non verbally or orally. Whether we like it or not. According to experts, every individual human being is bombarded with an average of 35,000 messages a day and l speaks an average of 16,000 words a day, let alone the non verbal messages that constitute more that 70% of our human communication. On the other hand, a human eye perceive 5 million bits of information in a second while...