In this research paper it focuses on the impact of organic food on the hospitality industry and the reaction of the hotel industry to the organic food according to the global trend of organics based on the perspective of the consumers. This research also reveals us with the total amount of organic food trade that the hotels bring organic food in the F&B and change the operating system in the kitchen, F&B department and the marketing, which is included food control & supply, menu design etc., which not only make the hotel industry much more competitive and intensive, also more environmental-friendly due to organic food. Introduction
As is well-known, the increasing consumers’ consciousness of food safety and health issues and environmental problems has contributed to the growth in emergence of organic hotels in UK. The Moss Grave Hotel is one of those cases. It is fiercely argued whether the organic food will be survived and regulated to be acceptable and get popular by the consumers in the hospitality industry. Long before, people are never aware of nutritional values of food what they eat, where it comes and how it is produced and sourced. Environmentally speaking, the conventional agriculture has been harmful to the longevity of our planet and soil over the last decades and years. Oppositely, the organic agriculture is related to the sustainability of the society and the earth. Organic food is defined as the food is grown and produced more naturally and organically without any chemicals, pesticides, additives or preservatives, which does contain more natural nutrients, vitamins, fibers and minerals. Conventional food uses more chemical fertilizers, more pesticides and herbicides in agriculture to reduce pets, disease and weeds spreading and to promote plant quick growth. Nowadays, taking health and environment these elements into consideration, organic food is playing a vital role in the cuisine choice of customers. Free from chemicals and antibiotics, organic is one of the best and healthiest types of food to ensure the health of the consumers and remain the taste of the food or even surpass, and also to make sure that the soil on the earth will not get damaged, which is the main reason to explain why the recent demand for organic food in hotel hospitality industry is starting to increase. Trend of Organic Food
‘BioFach’ has been established since 1990 and is the largest worldwide organization of trade fair for organic food and agriculture since a decade. It is held each year in the month of February in Nuremberg, Germany, which is organized by IFOAM- International Federation of Organic Agriculture Movements. It brings together 2774 exhibitors and roughly 46700 trade visitors from around 130 countries. (Wikipedia, 2001) According to BioFach (2010), the sales of organic products in Europe have been increased by 10% in 2008 and are estimated at €18 billion. It reported in 2009 and showed the biggest organic markets in Europe include Germany (€5.8 billion) ranking first, followed by France (€2.6 billion), Italy (€1.97 billion) and the United Kingdom (€2.5 billion) (Organic food consumption in Europe, 2010). It reveals that there are still spaces to expand the new market segments which are willing to purchase organic products. When we look at the following chart, (Organic Industry, 2011) it shows that there is a dramatic upward trend of organic food trade during the recent decade from 2000 to 2010, the data are provided by “Organic Trade Association, whose mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy”. (OTA, 2013) In 2000, the value of organic food trade is moving extremely up from 6100 million dollar to 26708 million dollar in 2010. This is to say; the revenue of the trade in 2010 has almost risen fourfold more than 10 years ago. In terms of the percentage of growth in organic food, it is keeping increasing yearly, particularly at the peaks of...
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