The Importance of Lifestyle Entrepreneurship: a Conceptual Study of the Tourism Industry

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Vol. 7 Nº2 págs. 393-405. 2009

The importance of lifestyle entrepreneurship: A conceptual study of the tourism industry Mike Peters ii
University of Innsbruck (Austria)

Joerg Frehse iii
University of Innsbruck (Austria)

Dimitrios Buhalis iv
Bournemouth University (UK) Abstract: The purpose of the paper is to explore and discuss the emergence of lifestyle entrepreneurship. The article addresses the question of the relationship between entrepreneur’s life quality and enterprise growth. The purpose is to conceptualize this relationship and to learn more about lifestyle entrepreneurship. Tourism serves as a case industry to illustrate both relevant research in the field of lifestyle entrepreneurship and a conceptual framework to examine the relationship between entrepreneurial activities and perceived life quality. The paper delivers a literature review on entrepreneurship and certain forms of entrepreneurship and conceptualizes lifestyle enterprise’s growth. Keywords: Lifestyle; Entrepreneurship; Tourism; Entrepreneurial Motives. Resumen: El objetivo del trabajo es explorar y analizar el surgimiento de la iniciativa empresarial como estilo de vida. El artículo aborda la relación entre la calidad de vida del empresario y el crecimiento empresarial. El propósito es conceptualizar esta relación para aprender más sobre el espíritu empresarial como estilo de vida. El turismo aporta una serie de casos para ilustrar la investigación pertinente en el ámbito de la iniciativa empresarial como estilo de vida y un marco conceptual para examinar la relación entre las actividades empresariales y la calidad de vida percibida. El documento ofrece una revisión de la literatura sobre el espíritu empresarial y ciertas formas de iniciativa y conceptualiza el crecimiento de la iniciativa empresarial como estilo de vida. Palabras clave: Estilo de vida; Empresa; Turismo, Motivos para emprender.

Associate Professor. Department of Strategic Management, Marketing and Tourism. University of Innsbruck. Universitätsstrasse 15. A-6020 Innsbruck. Web: Email: iii Department of Strategic Management, Marketing and Tourism, University of Innsbruck. Universitätsstrasse 15. A6020 Innsbruck. Web: Email: iv International Centre for Tourism & Hospitality Research. Bournemouth University, Talbot Campus, Fern Barrow, Poole, Dorset, BH12 5BB, UK. Tel: +44 1202 966966. Fax: +44 1202 515707. Web: Email:


© PASOS. Revista de Turismo y Patrimonio Cultural. ISSN 1695-7121


The importance of lifestyle entrepreneurship...

The importance of entrepreneurship Globalization in the nineties signalled a whole range of new challenges for many lifestyle entrepreneurs, owner-managers and all those who were unable to reorient themselves strategically towards the rapidly emerging market conditions. This is the situation in which still many entrepreneurs find themselves. Once again the growth-oriented Schumpeterian innovative entrepreneur is called upon to restructure and realign the industry (Gray, 2002; Schmitz, 1989; Peters and Weiermair, 2001). The tourism and hospitality industries are dominated by small business and the vast majority of the entrepreneurs are lifestylers rather than rational professionals (Middleton, 2001). The majority of small business owners hardly show typical entrepreneurial attitudes, as described by Schumpeter (1934). This paper attempts to explore the importance of these so-called lifestyle entrepreneurs in a conceptual way to shed more light on the understanding of their motives as well as discuss policy implications. The paper is structured in four sections: it starts with a literature overview of lifestyle entrepreneurship concepts which highlight main contributions of economic and...
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