The Importance of Event Planning
Why have planned event become more important globally? Do you agree or disagree that they have become mainly generators for those who plan and execute them. Use examples to illustrate your argument.
Introduction
The planned events all over the world are exciting and diverse and have almost unlimited scope of variety in basis of form, function and event experiences. The meanings attached to those events and the importance they have always held in our personal and social lives makes them fundamental components of business, culture and lifestyle.
Planned events are spatial-temporal phenomenon. Each event is unique because of the interactions taking place between the setting, people and management systems have differences. Events are such a powerful communication tool, because of their uniqueness, they produce a feeling that “you have to be there” to fully enjoy the full experience, otherwise it will be a lost opportunity if you have missed it (DONALD GETS, 2007).
All planned events have their “labels”: such as festivals, conventions, ceremonies, exhibitions, etc. These labels have a common effect: when people describe terms like “fairs” or “conference”, their minds will pop up an idea about what do these terms mean. Planned events look and feel different because different intentions, meanings and themes are held each time; and for audiences, they also have different expectations, motives and attitudes. Since any event can fulfill multiple functions, facilitate similar experiences and have many meanings attached to it, a well-planned and executive event seems much more important and challenging for designers to manage and conduct.
Why is planned event important globally?
Planned events are organized for a purpose (S.G.F WARNAARS, 2009). With the development of varieties in people’s life styles, more and more events are held for specific reasons. Based on the initiative goals, scales, types and contexts of events are adjusted accordingly to cater for the
Introduction
The planned events all over the world are exciting and diverse and have almost unlimited scope of variety in basis of form, function and event experiences. The meanings attached to those events and the importance they have always held in our personal and social lives makes them fundamental components of business, culture and lifestyle.
Planned events are spatial-temporal phenomenon. Each event is unique because of the interactions taking place between the setting, people and management systems have differences. Events are such a powerful communication tool, because of their uniqueness, they produce a feeling that “you have to be there” to fully enjoy the full experience, otherwise it will be a lost opportunity if you have missed it (DONALD GETS, 2007).
All planned events have their “labels”: such as festivals, conventions, ceremonies, exhibitions, etc. These labels have a common effect: when people describe terms like “fairs” or “conference”, their minds will pop up an idea about what do these terms mean. Planned events look and feel different because different intentions, meanings and themes are held each time; and for audiences, they also have different expectations, motives and attitudes. Since any event can fulfill multiple functions, facilitate similar experiences and have many meanings attached to it, a well-planned and executive event seems much more important and challenging for designers to manage and conduct.
Why is planned event important globally?
Planned events are organized for a purpose (S.G.F WARNAARS, 2009). With the development of varieties in people’s life styles, more and more events are held for specific reasons. Based on the initiative goals, scales, types and contexts of events are adjusted accordingly to cater for the
References: AVISON YOUNG,2003, Avison Young Olympic Impact: Vancouver 2010 and the Industrial Real Estate Market. Avison Young, Vancouver, 2003. DONALD GETS, D. 2007, Event Studies: Theory, research and policy for planned events. Oxford, United Kingdom: Elsevier ESSEX S KANG S. and PERDUE R, 1994, Long-term impact of a mega-event on international tourism to the host country: a conceptual model and the case of the 1988 Seoul Olympics. The Journal of International Consumer Marketing, 1994, 6, No. 3/4, 205–225. RITCHIE J. R, 1984, Assessing the impact of hallmark events: conceptual and research issues. Journal of Travel Research, 1984, 23, No. 2, 2–11. S.G.F WARNAARS, 2009, Event Experience, A qualitative study on the impact of the Peak/End Rule in event experiences http://essay.utwente.nl/59594/1/scriptie_S_Warnaars.pdf STATE OF UTAH, 2002, Olympic Winter Games: Economic, Demographic and Fiscal Impacts. Governor’s Office of Planning and Budget, Utah, 2000. STEVENS T. and BEVAN T, 1999, Olympic legacy. Sport Management, 1999, 19, No. 9, 16–19.