Why is “Character” important in workforce success?
The character of your company begins with you. As a business owner or as The Person in Charge, you set the tone for the business as a whole. The external business image will reflect the internal level of character found in the company leadership, the employees, the vendors and the clients. All these people, who are part of the business, contribute to the overall character of the business. Branding the company is much more than a logo and tag line. The message and the tone of the message becomes part of the branding and will come from the level of integrity found throughout the company. First of all, integrity and honesty need to part of the business practice. This means the staff, as well as, vendors and clients. Make sure all these people who impact the character of the company have strong core values. They should be trustworthy, respectful to those in positions above them and below them, show concern and be able to do the right thing even when it becomes very difficult. Secondly, to build branding with a strong character, the company should present themselves as supporters of the community. Have volunteers present at community functions, host community fund raising organizations and make sure your business practices reflect a concern for your fellow man and the environment. A small amount of community participation will do wonders for the business image. This will also keep your company’s name in the forefront of other business representative’s minds. Be a strong force in your community, show concern for your community and your employees; not just in a business sense, but on a personal level. This will strengthen your branding tremendously. Character and demonstration of this character are paramount in creating strong and lasting business relationships which ultimately add to the economic strength and success of the company.
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