“the Impacts of Fdi on Local Telecommunications Companies in India: Case of Bharti Airtel”
PREFACE
The objective of this research is to examine the impacts of FDI on local telecom companies in India: case of Bharti Airtel in order to be able to understand the impacts that local telecom companies in India will face particularly after India opened its economy. Thus, it will be useful for everyone who is interested in FDI and telecom business particularly in Indian business environment as a result of its potential and market size which is the second biggest in the world after China. Besides, currently emerging market is the potential target for many foreign investors which India is included; therefore, it is useful to study Indian market closely for future business. Additionally, Case study of Bharti Airtel-- as one of the largest telecom companies in India, will be useful for small local companies to study its marketing strategies seriously and apply it for adjusting their business to become successful like Bharti Airtel. Moreover, this research also examine the strengths of MNCs like Vodafone, therefore, it also will be helpful for those local companies.
ABSTRACT
It is clear that Information Technology (IT) relates to telecommunications industry directly, thus, it is not surprise to see the advance of technology contributes the growth of telecom business increase significantly. Especially, in India, where the technology is well-known as one of the best in the world, therefore, telecom business can exploit such competitive advantages extremely.
By considering Indian economy since it was opened and became more liberal, since then there are many foreign investors tend to enter into Indian market increasingly as most of them see a great opportunity in this market especially its size as it is regarded as the second largest in the world next to China. Besides, since Indian government has adjusted its laws/regulations particularly tax reduction, results in the demand of mobile users is increase accordingly. Since FDI has taken place in Indian market,
The objective of this research is to examine the impacts of FDI on local telecom companies in India: case of Bharti Airtel in order to be able to understand the impacts that local telecom companies in India will face particularly after India opened its economy. Thus, it will be useful for everyone who is interested in FDI and telecom business particularly in Indian business environment as a result of its potential and market size which is the second biggest in the world after China. Besides, currently emerging market is the potential target for many foreign investors which India is included; therefore, it is useful to study Indian market closely for future business. Additionally, Case study of Bharti Airtel-- as one of the largest telecom companies in India, will be useful for small local companies to study its marketing strategies seriously and apply it for adjusting their business to become successful like Bharti Airtel. Moreover, this research also examine the strengths of MNCs like Vodafone, therefore, it also will be helpful for those local companies.
ABSTRACT
It is clear that Information Technology (IT) relates to telecommunications industry directly, thus, it is not surprise to see the advance of technology contributes the growth of telecom business increase significantly. Especially, in India, where the technology is well-known as one of the best in the world, therefore, telecom business can exploit such competitive advantages extremely.
By considering Indian economy since it was opened and became more liberal, since then there are many foreign investors tend to enter into Indian market increasingly as most of them see a great opportunity in this market especially its size as it is regarded as the second largest in the world next to China. Besides, since Indian government has adjusted its laws/regulations particularly tax reduction, results in the demand of mobile users is increase accordingly. Since FDI has taken place in Indian market,