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The Impact of Western Media on African Cultures

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The Impact of Western Media on African Cultures
The Impact of Western media on African Cultures By Levis Kamau
Introduction
Pop music has become very much popular and widespread among the young people in Nairobi City. It is usually characterised by western behaviours and ways of doings of the west (developed countries) particularly the United States and Jamaica. It is very common to hear young people talking about the pop singers. You will always hear “I like that dance in the song….” “I wish I had such a cloak” “I cant miss the concert by…” now this is an indication that the young people in Nairobi have the pop musicians as their models. It also indicate that pop music has a lot of influence in the day to day lives of the young people in Nairobi.

1. the impact as seen in the mode of dressing A story is told of a ‘Nairobian’ girl who went to visit her grandmother in some countryside. When she alighted at the small shopping centre, operations were temporarily halted, as she became the centre of interest. And for the next few days she would become they talk of the village. When at last she made it to her grand mother, the old woman could not recognise her; and when she later did, she is said to have ran into the house to bring an old blanket to cover the girl after which she moaned “I’m very sorry, is it the mungiki?” thinking that the girl had been attacked by some thugs who took off with her clothes. In short the girl was scarcely dressed. Now when young people watch pop singers dress in performances, they rush to the shops to get similar clothes: perhaps not differentiating between casual clothes and singing costumes. ‘“I don't know the cause of the sudden revolution” Prime Minister, lord Salisbury complain to a British native 1891, “but there it is.”’ They now talk of minishorts, miniskirts, hipsters, boob-tops and others with such names. ‘What is the matter with women? Is it just me or are women wearing less and less every year? I know



Bibliography: Buttuta Ibn: Travels in Africa and Asia, Cambridge university press, New York, 1958 Fike, John: Introduction to communication studies, London: Rontledge, 1990. for development, Nairobi, WACC, 1992. Trends Magazine: Sunday Standard, September 19, 2004. Nairobi -------------------------------------------- [ 2 ]. . Trends,pg5, Sunday standard newspaper, Sep. 19, 2004Nairobi. [ 7 ]. , 2004. Trends pg. 5. Sunday standard, Sep. 19Nairobi. [ 8 ]. Robert W. July; a history of the African people, ed.4.. East African education publisher, 1992. Nairobi [ 9 ]

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