The Impact of Technology on the Music Industry: a Study Into How Organisations Adapt in a Rapidly Evolving Business Environment
The impact of technology on the music industry: A study into how organisations adapt in a rapidly evolving business environment
Profile - Sam Ford from UK Indie band One Night Only. The Group have recorded a top 10 hit on the Top 40 UK Singles Chart in 2008 from their debut album “Started a Fire”.
From your debut album Started a Fire, you had a top 10 hit with “Just For Tonight”. What did it take you to get to the point? How did you market and promote your band to get to this point, did it start from how much of it was your own promotion and how did your record label help?
Gigging. We spent years just touring and gigging and built up a real strong loyal live following. The more people you get coming to your shows the more people that will go out and buy your singles and buy your albums.
How did the record label help with that? Or was it really just built off your own back?
Its always good to have major label backing, due to the contacts they have got, they have whole teams of people just dedicated to promoting your music on a street level and online.
With the internet coming in and playing such a vital role, there are programs such as Spotify did you see them as a threat or an opportunity? People being able to listen to your music for free and legally?
In the modern day music industry you have to take any opportunity to get your music out there. Obviously no-one is a massive fan of illegal downloads, over the next couple of years i think you will find there will be more ways in combatting illegal downloads. But the internet is harnessing its potential even through outlets such as myspace or Spotify, where people can listen to your music for free. Its a major aid, its free for us to use as well.
Was Myspace a big way of promoting the band then?
Definitely outlets such as Myspace have probably been one of the biggest ways of promoting our band. People can go onto your myspace now and find out everything they need to know about the band,
Profile - Sam Ford from UK Indie band One Night Only. The Group have recorded a top 10 hit on the Top 40 UK Singles Chart in 2008 from their debut album “Started a Fire”.
From your debut album Started a Fire, you had a top 10 hit with “Just For Tonight”. What did it take you to get to the point? How did you market and promote your band to get to this point, did it start from how much of it was your own promotion and how did your record label help?
Gigging. We spent years just touring and gigging and built up a real strong loyal live following. The more people you get coming to your shows the more people that will go out and buy your singles and buy your albums.
How did the record label help with that? Or was it really just built off your own back?
Its always good to have major label backing, due to the contacts they have got, they have whole teams of people just dedicated to promoting your music on a street level and online.
With the internet coming in and playing such a vital role, there are programs such as Spotify did you see them as a threat or an opportunity? People being able to listen to your music for free and legally?
In the modern day music industry you have to take any opportunity to get your music out there. Obviously no-one is a massive fan of illegal downloads, over the next couple of years i think you will find there will be more ways in combatting illegal downloads. But the internet is harnessing its potential even through outlets such as myspace or Spotify, where people can listen to your music for free. Its a major aid, its free for us to use as well.
Was Myspace a big way of promoting the band then?
Definitely outlets such as Myspace have probably been one of the biggest ways of promoting our band. People can go onto your myspace now and find out everything they need to know about the band,