The Impact of Social Networking Sites on the Youth of Mumbai

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Theme of the Paper:
The Impact of Social Networking Sites on the Youth of Mumbai

Name of Author:
Aditya Kumar Rai

Name of the Faculty Guide:
Ms. Mona Bhatia

Contact Number:
98709105087

Email address:
Rai.aditya16@rediffmail.com

Name of the Institute:
Nagindas Khandwala College of Management Studies

Institute Address:
Bhadran Nagar, Road No. 1, off S.V. Road, Malad-(west), Mumbai-400064 Tel: 2807 2262 / 2808 5424
Email: nagindaskhandwala@hotmail.com

Table of Content

Chapter| Topic|
1| Table of Figures|
2| Table of Chart|
3| Abstract|
4| Main Text|
5| References |
6| Appendix|

Table of Charts

Top 10 Social Networking Sites (2011):

| 1 | Facebook
2 - eBizMBA Rank | 700,000,000 - Estimated Unique Monthly Visitors | 3 - Compete Rank |2 - Quantcast Rank | 2 - Alexa Rank.
|
| 2 | Twitter
15 - eBizMBA Rank | 200,000,000 - Estimated Unique Monthly Visitors | 30 - Compete Rank | 5 - Quantcast Rank | 9 - Alexa Rank.
|
| 3 | LinkedIn
33 - eBizMBA Rank | 100,000,000 - Estimated Unique Monthly Visitors | 57 - Compete Rank | 26 - Quantcast Rank | 17 - Alexa Rank.
|
| 4 | MySpace
50 - eBizMBA Rank | 80,500,000 - Estimated Unique Monthly Visitors | 26 - Compete Rank| 44 - Quantcast Rank | 79 - Alexa Rank.
|
| 5 | Ning
143 - eBizMBA Rank | 60,000,000 - Estimated Unique Monthly Visitors | 180 - Compete Rank | 120 - Quantcast Rank | 128 - Alexa Rank.
|
| 6 | Google Plus+
148 - eBizMBA Rank | 32,000,000 - Estimated Unique Monthly Visitors |*NA* - Compete Rank | *NA* - Quantcast Rank | *NA* - Alexa Rank.
|
| 7 | Tagged
225 - eBizMBA Rank | 25,000,000 - Estimated Unique Monthly Visitors | 382 - Compete Rank | 151 - Quantcast Rank | 141 - Alexa Rank.
|
| 8 | Orkut
401 - eBizMBA Rank | 15,500,000 - Estimated Unique Monthly Visitors | *570* - Compete Rank | *540* - Quantcast Rank | 93 - Alexa Rank.
|
| 9 | hi5
479 - eBizMBA Rank | 11,500,000 - Estimated Unique Monthly Visitors | 983 - Compete Rank | 392 - Quantcast Rank | 62 - Alexa Rank.
|
| 10 | My yearbook
617 - eBizMBA Rank | 7,450,000 - Estimated Unique Monthly Visitors | 522 - Compete Rank | 293 - Quantcast Rank | 1,036 - Alexa Rank.
|
What Facebook’s IPO Really Mean’s

Facebook is preparing the ground for an initial public offering in May that could value the social networking at up to $ 100 billion, or twice the GDP of Sri Lanka. The estimated $ 5-billion shar offering will be the largest by a technology company and the most anticipated one after Google raised $ 1.2 billion in 2004, valuing it at $ 23 billion. Here are some interesting facts and comparisons:

Revenues: $ 4.2b (YOY gales growth: 114%)
Employees: 3000
Major Shareholders: 24% Mark zuckerberg
10% Accel Partners
10% Digi Sky Tech

Valuations:
$15billion in 2007 when Microsoft bought a 1.6% stake
$50billion in 2010 when Goldman Sachs invested $450 million
$80-100b estimate for IPO

IPO Day Valuations:
Apple- $1.7b (1980)
Microsoft- $ 640m (1986)
Google- $23b (2004)

Facebook How it Started:
JAN 2004: www.thefacebook.com is registered
FEB 2004: Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch thefacebook.com from their Harvard dorm room, as a basic directory with some names. Only Harvard students could sign in. MAR 2004: Expands to Stanford, Columbia and Yale.

SUMMER ’04: Raises $ 500,000 from Peter Thiel in return for 10.20%; its first investment.

Some Facebook Stats:
World Internet User Base – 2b
Facebook’s Total User base – 800m
Latest Pre-IPO Valuation- $83.5b
At least one in 2 users logs in every day.
An Average user has 130 friends
Nearly four in five users are from outside the US
More than 250 million photos are uploaded every day
350m no. of users accessing Facebook on mobiles.
.
Compared With India:
* It takes India’s 2 most valuable companies, reliance...
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