No. | Content | Page Number |
1. | Table of Content | 1 |
2. | Abstract | 2 |
3. | Introduction | 3 |
4. | Literature Review | 4 |
5. | Dell Business Model | 7 |
6 | Impact of Social Media Marketing in Dell Current Communication Process | 8 |
7. | Challenges of Social Media Marketing in the Marketing Environment | 11 |
8. | Benefits of Social Media Marketing in the Marketing Environment | 13 |
9. | Conclusion | 15 |
10. | References | 16 |
Social media marketing is no longer a foreign to business marketer nowadays. This paper will examine the impact of social media marketing on the marketing communication opportunities in context of Dell in the United States. Basically, this assignment will be begun with the introduction which generally explains about the emergence of social media. Next, several literature reviews will be provided to explain on the marketing communication process and how social media marketing impacted on the Dell current communication process. Then, several challenges and benefits of social media marketing will be illustrated at the end of this paper.
Keywords: [social media marketing, marketing communication process, media vehicle, consumers, message]
Undeniably, revolution of socio-technological has significantly changed the ways and means of media consumption. From super-fast digitally empower laptops to mobile eBook readers. All of these aspects have affected how business (brands) and consumers communicate and thus influence the way of marketing communications will be functioning. One of the most significant evolutions when people talk about marketing tools or strategies is the emergence of social media marketing. Fundamentally, social media marketing is a way of connecting with consumers by means of the current technology (i.e. The Internet). As of now, there are more than 800 million active users in Facebook, over 3 billion videos are viewed per... [continues]
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(2012, 01). The Impact of Social Media Marketing in Marketing Communication Opportunities: in Context of Dell. StudyMode.com. Retrieved 01, 2012, from http://www.studymode.com/essays/The-Impact-Of-Social-Media-Marketing-888681.html
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"The Impact of Social Media Marketing in Marketing Communication Opportunities: in Context of Dell." StudyMode.com. 01, 2012. Accessed 01, 2012. http://www.studymode.com/essays/The-Impact-Of-Social-Media-Marketing-888681.html.