University of Bedfordshire-Ajman Campus
Submitted to Dr. Tariq
As a Requirement
Unit code: Marketing Research (Morning Class)
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First I would like to Thank Allah for giving me knowledge.
I am very Thankful to our subject teacher Dr. Tariq for guiding and helping me in this Research.
I gratefully thank my parents, Friends and all classmates who cooperated with me in the time when I needed them.
Also I would like to thank all the Respondents who gave their time in filling the Questionnaire.
The purpose of this dissertation is to identify what are the factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways.
Table of contents
1.1 Company Profile
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Scope & limitations of the study
1.5 Significance of the study
1.6 Define the terms
2. Review of Related Literature
2.1 Theoretical & Conceptual literature
2.2 Related Studies
2.3 Schematic Diagram
3. Research Methodology
3.1 Research design
3.2 Respondents of the study
3.3 Research Instrument
3.4 Validity of Research Instrument
3.5 Data gathering procedures
3.6 Statistical Analysis
4. Presentation, Analysis and Interpretation of Data
5. Summary of findings, conclusions and Recommendations
6.1 Summary of findings
List of Tables & Graphs
Fig 3.since when you are shopping online
Figs 4.What are the goods that you purchase online
Fig 5.Online shopping saves my time
Fig 6.making payments is easy through online shopping
Fig 7.The delivery of the product is too long
Fig 8.I cannot bargain online
Fig 9.In online shopping we get more discounts and offers
18 Fig 10.I believe that online shopping is better than physical stores
19 Fig 11.I has access to famous brands through online shopping
20 Fig 12.security is major concern in shopping online
List of Appendices
1.1 Company Profile
Souq.com is one of the largest online shopping Business in UAE which is safe and secure and it was established in 2005 and through souq.com millions of people buy or sell their products Daily and from the day when this online shopping Business came in to being it is improving and providing quality service to customers and souq.com is famous for its trusted platform. Now souq.com is one of the largest ecommerce site among the Arabs it includes the countries such as Egypt, Jordan and Saudi Arabia. 1.2 Statement of the Problem
The Impact of online shopping on consumer behavior in souq.com. In this research we need to understand what are the actual factors according to which the consumers do online shopping and how their...
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