The Impact of New Media on Pr
The impact of new media on public relations
Every once in a long while, the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV, radio, and the Internet. Just as these media channels defined their times, so the rise of new media will also define the 21st century. In modern society, all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The "new media" gives rise to a new style of marketing that is characterized by conversation and community. Internet-based social media tools include blogs (WordPress www.wordpress.com), podcasts, online video (YouTube) and social networks like facebook (www.facebook.com) which is the most widely used, free-access social networking sites and now has 400 million users worldwide - and MySpace (www.myspace.com) which has about 200 million users. The Internet affords a particular chance for public relation practitioners to gain information, monitor the publics' opinion, and directly enter into dialogue with the public about various issues. This indicates that public relation practitioners need to realize the importance of the mainstream, new media in the dissemination of information.
This essay aims to draw attention to the rising influence of new media on the process of public relations, and to discuss what extent the media influences the publis. The following will be divided into three parts, the first discusses what "new media" is, and how it differs from traditional media. The second part focuses on new media's impact on current conventional thinking in public relations. Finally, it will briefly introduce how new media affects the public.
Reading many books on literature, we can conclude there is no single accurate definition to describe what new media is, because the definition changes every few years. One book on new media is used in a very general way, it
Every once in a long while, the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV, radio, and the Internet. Just as these media channels defined their times, so the rise of new media will also define the 21st century. In modern society, all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The "new media" gives rise to a new style of marketing that is characterized by conversation and community. Internet-based social media tools include blogs (WordPress www.wordpress.com), podcasts, online video (YouTube) and social networks like facebook (www.facebook.com) which is the most widely used, free-access social networking sites and now has 400 million users worldwide - and MySpace (www.myspace.com) which has about 200 million users. The Internet affords a particular chance for public relation practitioners to gain information, monitor the publics' opinion, and directly enter into dialogue with the public about various issues. This indicates that public relation practitioners need to realize the importance of the mainstream, new media in the dissemination of information.
This essay aims to draw attention to the rising influence of new media on the process of public relations, and to discuss what extent the media influences the publis. The following will be divided into three parts, the first discusses what "new media" is, and how it differs from traditional media. The second part focuses on new media's impact on current conventional thinking in public relations. Finally, it will briefly introduce how new media affects the public.
Reading many books on literature, we can conclude there is no single accurate definition to describe what new media is, because the definition changes every few years. One book on new media is used in a very general way, it