The Impact of Internation Trade on Economic of Nigeria
ORIGIN
The hypodermic needle theory also known as hypodermic syringe model, transmission-belt model, the magic bullet theory is rooted in the 1930s behaviorism and is largely considered obsolete today.
It arose from World War 1 in which Propaganda as used to manipulate individuals. During this era, the media was deceptively used to persuade much of the population. the war strategies base their action on the mass society theory which stresses increased heterogeneity and individual among community members.
Early theories held that the mass audience was an unidentifiable group of people with separate lifestyle who were individually affected by various mass media massages that they came in contact with. Reaction to mass media messages was thus seen as individual rather than a collective experience. This approach to understanding the effect of mass communication was termed the bullet theory.
The phrasing “hypodermic needle” is meant to give a mental image of the direct strategy and planned fusion of a message into an individual.
But as research methodology became more highly developed, it became apparent that the media had selective influences on people.
The most famous incident often cited as an example for the hypodermic needle model was the 1938 broadcast of the war of the worlds and the subsequent reaction of widespread panic among the American mass audience. However, this incident actually sparked the research movement led by Paul lazarsfield and Herta Herzog that would disapprove the magic bullet theory.
Mc Quail (Op.cit pg. 252-253: cited Amos 2009), identified some underlying factors which contributed to the emergence of the magic bullet theory. They include: • `the fast rise and popularization of Radio and Television • Emergence of persuasion industries such as Advertising and Propaganda • The Payne fund studies of 1930s, which focused on the impact of motion pictures on children, and • Hitler’s monopolization of mass
The hypodermic needle theory also known as hypodermic syringe model, transmission-belt model, the magic bullet theory is rooted in the 1930s behaviorism and is largely considered obsolete today.
It arose from World War 1 in which Propaganda as used to manipulate individuals. During this era, the media was deceptively used to persuade much of the population. the war strategies base their action on the mass society theory which stresses increased heterogeneity and individual among community members.
Early theories held that the mass audience was an unidentifiable group of people with separate lifestyle who were individually affected by various mass media massages that they came in contact with. Reaction to mass media messages was thus seen as individual rather than a collective experience. This approach to understanding the effect of mass communication was termed the bullet theory.
The phrasing “hypodermic needle” is meant to give a mental image of the direct strategy and planned fusion of a message into an individual.
But as research methodology became more highly developed, it became apparent that the media had selective influences on people.
The most famous incident often cited as an example for the hypodermic needle model was the 1938 broadcast of the war of the worlds and the subsequent reaction of widespread panic among the American mass audience. However, this incident actually sparked the research movement led by Paul lazarsfield and Herta Herzog that would disapprove the magic bullet theory.
Mc Quail (Op.cit pg. 252-253: cited Amos 2009), identified some underlying factors which contributed to the emergence of the magic bullet theory. They include: • `the fast rise and popularization of Radio and Television • Emergence of persuasion industries such as Advertising and Propaganda • The Payne fund studies of 1930s, which focused on the impact of motion pictures on children, and • Hitler’s monopolization of mass