In November 2001, China became a formal member of the World Trade Organization (WTO), which symbolised China¡¯s involvement in economic globalisation. Great opportunities and challenges would bring a big change in China. As a state agriculture enterprise, Chinese Oils and Foodstuffs Corporation (COFCO) is undoubtedly confronted with the impact of economic globalisation. The purpose of the report is to discuss the opportunities and challenges of China national cereals and COFCO under the impact of economic globalisation, and how to make a new development. 2. Background
Globalisation is an interaction and integration progress, which is among the people, companies, and governments of different nations. It is driven by international trade and investment and aided by information technology. Globalisation has impacted on the environment, on culture, on political systems, on economic, and on societies around the world (CSIS, 2006). 2.1 Economic globalisation is unavoidable.
Economic globalisation characterizes today's world economic environment. There are two major factors. First, economic globalisation has been promoted by the need for worldwide industrial restructuring. It has promoted the new emerging market economies highly and has helped the process of industrial restructuring with their new productive capabilities, especially in Asia. The second, the international capital generated from industrial production and commercial circulation becomes available. In addition, economic globalisation has been expediting by a different kind of capital which represented by various investment funds has eagerly been invested into areas where it can generate the most profit (Tong, 2006). 2.2 Globalisation and China
As one of the fastest growing economies, China has devoted herself into the economic globalisation process. And economic globalisation has brought several opportunities to China¡¯s market. First, foreign capital inflow has helped relieve the bottleneck caused by the lack of capital. Second, accessing foreign markets and aligning with market-oriented management assisted China foster a healthy market economy. Third, it is helpful to China deepen its internal reforms and adopt "open-up" policies. Fourth, as a result of an "open-door" policy, more new overseas markets have been established. All in all, the world trade environment has become more favourable and important to China (Tong, 2006). 2.3 The situation of China agriculture products exports and imports As the fifth largest exporter and fourth largest importer of agricultural products in the world, China is purchasing power parity that the second largest economy worldwide. In 2004, China agriculture attributes 13.8 percent to GDP. The major agriculture products identified are rice, wheat, potatoes, corn, peanuts, tea, millet, barley, apples, cotton, oilseed, pork, and fish (Mullen, 2005). With the developing of economic globalisation process, the increasing trend of import and export is apparent (see Table 1). Table 1 Chinese Exports and Imports of Agriculture Products (in billions USD)
Source: WTO, International Trade Statistics, 2004
3. Brief introduction of COFCO
COFCO was established in 1952, is one of the largest import and export companies in China, the most powerful and longstanding trader in agricultural commodities and foodstuffs, and a key conduit between the international agribusiness and China's domestic market. The main businesses include agricultural commodities trading, food processing as well as financial services. It has built up a wealth of experience in foreign trade and in the process has developed strong, mutually beneficial relationship with many companies from over 100 countries and regions. 4. Market Opportunity of COFCO
4.1 Tariff reductions and increasing quota
On one hand, the new Agriculture Agreement of...