THE IMPACT OF CROSS CULTURAL MANAGEMENT AMONG THE PRIVATE HIGHER EDUCATION IN MALAYSIA
THE IMPACT OF CROSS CULTURAL MANAGEMENT AMONG THE PRIVATE HIGHER EDUCATION IN MALAYSIA Malaysia
Purpose – The purpose of this research is to identify the impact of cross cultural management among the private Higher Education in Malaysia. Design/methodology/approach – Both qualitative and quantitative methods were used to obtain data for this study, where survey questionnaires were carried out with about 50 respondents at a higher education provider in Malaysia, and focus groups with five respondents at the same institution. Findings – In this study, it was found that gender; age, education and religion have significant relationships to the impact of cross cultural management among the private Higher Education in Malaysia. Practical implications – Increased television advertisements viewing would lead to unrealistic values being developed by the youth, and thus indirectly increase consumption and purchase products and services they do not even need. Therefore, this study shows whether youths nowadays acknowledge TV ads or they tend to avoid TV ads.Originality/value – This study is important as it allows readers to know how youth consumes media, how it can possibly influence their daily lives, and is important in the process of understanding the key role of media in recent lifestyles. Keywords – Advertising, Cultivation Theory, Media Dependency TheoryPaper type – Research paperAbout the author: xxxx is currently in her second year pursuing Bachelor in International Business (Hons) with INTI International University, Malaysia. The author cab be reached by email (@gmail.com)Reflects the main story of the paper § Explains the findings and main conclusions § No citations, tables, graphs, equations
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Purposes of research and development is the realization of a quality system that starts from the emergence of a new idea to find out a new process or method of efficiently and effectively what would later be issued by the company has an efficiency and high competitiveness. A good topic, when well studied, improves descriptions in a field, better explains how theories operate in the discipline, and shows how this knowledge can be applied to benefit clients and society as a whole. The research problem to be addressed and the statement of purpose of the study focus research activities and limit the scope of the study. The statement of purpose is the most important sentence in a research proposal because this statement reflects on a compelling problem with the research topic (Conrad, 2005, p. 335). The purpose of research is to improve the quality of life (Sellitz, 1998). In this context, we can define purpose as the reason for conducting the research in the first place, what the researcher wants to accomplish. This study seeks mainly to identify the impact of cultural attitudes on the impact of cross cultural management among the private Higher Education in Malaysia. It contributes to the very limited literature in the field of cultural attitudes on the impact of cross cultural management among the private Higher Education in Malaysia.
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