Coca-Cola’s attempt to market their new tasting product “New Coke”, made the company understand that, the original is sometimes different enough. In 1886, Doctor John Pemberton, invented the Coca-Cola formula in a brass kettle in his backyard. The name “coca-cola” was suggested by Pemberton’s bookkeeper. In fact, this bookkeeper scripted “coca cola” with flowing letters, which is the popular logo of today. The soda was brought to the public eye in 1886. In 1887, Asa Candler bought Coca Cola from Pemberton for $2,300. Pemberton died a year later. Candler’s aggressive marketing skills made Coca Cola one of America’s most popular soft drinks. Between 1890 and 1900, sales increased by over 400 percent. The drink was sold across the United States and Canada.
In 1894, Joseph A. Biedenharn, owner of a small candy store in Vicksburg, Mississippi. Previously sold Coca-Cola in a soda fountain, and because of the increasing sales, he tried bottling it himself. Biedenharn sent a case to Asa Candler, Candler thought it was a good idea and thanked him, but took no action. It wasn’t until 1899, when two attorneys from Tennessee believed they could create a business around the bottling of Coca Cola. By 1909, hundreds of Coca-Cola bottling plants were up and running, most of them were family owned. Although sales were high, bottlers worried that Coca-Cola’s bottle design was easily confused with other soft drinks. A design from the Root Glass Company, of Indiana won the companies approval. This bottle became one of the few ever granted a TM, or trademarked, by the U.S. Patent office.
Back in the 1890’s, Ernest Woodruff, president of the Trust Company of Georgia, thought that Coca-Cola had potential and persuaded his son, Robert to invest in the company’s stock (Solar Navigator). In 1923, Robert Woodruff became the new president of the now publicly traded company. It is said that Asa Candler introduced Americans to Coca-Cola, but Woodruff spent his 60 years as company...
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