Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labour, and for its environmental and business practices.
As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. It is the largest publicly traded company in the world by market capitalization. The company is the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011. On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history by market capitalization, in nominal terms.
Internal Strengths Internal Weaknesses
1. Strong brand image provides an edge over competitors
2. Financial performance strengthens investors' confidence and provides capital for future growth avenues
3. Focused R&D driving innovation and consolidating its... [continues]
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