ABSTRACTAfter the success of the feminist movement in the early 1960s, gender stereotypes are considered as not a big issue anymore. Many people tried to break gender stereotypes especially in mass media. However, it is undeniable that gender stereotypes are still imprinted because people have been fed by gender stereotypes from the show that they watch since they are young. It is shown in two animation movies titled The Little Mermaid and Tangled. This article examines various evidences of gender stereotypes that are hidden in both movies and how they are still seen although the creator has hidden them. There are two major points that will be examined in this paper. First, that the depiction of woman characters in both movies is symbolizing gender stereotypes. Second is the act, the song and the utensils that the characters use is symbolizing patriarchy system. This paper is concluded by a statement that both movies contain gender stereotypes although it has been hidden. KEYWORDS: Gender stereotypes, grotesque, patriarchy, animation studies, women's representation Introduction
The main aim of this paper is to make original contribution in gender studies by analyzing hidden gender stereotypes in two animation movies, titled, The Little Mermaid and Tangled. After the success of the feminist waves throughout the world, the term emancipation has arisen and allowed women to have the same rights as men. Before that, women were considered as second-class citizens who were under men’s control. Following that, there have been movements, slogans, and even works like movies, books, and videos that try to portray the freedom of women from men’s control and to show that women can stand by themselves. The question is, are they really free? Do they really have the same rights as men? As I intend to show in this article, even though women have been portrayed as free and equal as men, they are actually still stuck in the gender stereotypes even until nowadays as can be seen in the movie The Little Mermaid and Tangled. These two movies will be examined by using feminist approach as the basis of the movies’ evaluation. Besides that, semiotic method will be used to discuss symbols that represent meaning in the movies. This will reveal the fundamental problems about gender stereotypes that people believe to have been destroyed by the various feminist waves. The Little Mermaid is an animation movie that was created in 1989 and produced by Walt Disney Studio. This movie presents a story of a girl named Ariel, a 16-year-old beautiful mermaid that is never allowed to go to the surface of the ocean by her father, the King of the Ocean. Ariel always tries to escape and goes to the surface because she is fascinated with the human world. One day, she goes to the surface and helps Prince Eric as his ship sinks in the ocean. She falls in love with Prince Eric, but she cannot confess her feeling because she is not a human. Throughout the story, Ariel goes to a sea witch named Ursula to be human and Ursula gives Ariel a pair of legs. In return of the legs, Ariel gives her voice to Ursula. Tangled is a new animation movie of Walt Disney studio that talks about a smart yet naïve girl that has very long “magical” hair. Rapunzel spends her whole life in a tower with her stepmother. She never goes out to see the world until a man named Eugene comes and “saves” her. Mother Gothel, Rapunzel’s step mother, hides Rapunzel in a tower to stay young by always touching Rapunzel’s hair. After Rapunzel knows that she is not her mother’s biological child, she tries to escape from the tower and seeks the truth about herself. With the help from Eugene , Rapunzel runs off from the tower and has an adventurous journey around the kingdom. At the end of the story, she finally finds the truth that she is the princess of the kingdom.
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