The Halo Effect

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Teresa Cruz
Communication 11
Professor Rex Butt
May 3, 2011
The Halo/ reverse Halo effect and beauty
Have you ever seen a CEO of a huge cooperation walking in to a business meeting in shorts and sneakers? Probably not. Throughout many industries of the world certain job positions come with a specific look. Which means the person that holds one of these positions is expected to dress and appear in a certain way. People’s perceptions of others can be greatly affected by the halo effect and the bias of attractive people as demonstrated by the article “Physical Attractiveness Bias In Hiring: What is beautiful good” by Comila Shahani-Denning and the 2006 film The Devil Wears Prada. The halo effect in basic terms is attributing many positive qualities because of one or few good qualities notice in the person. such as a thin, attractive women may be perceived by other to be neat, well organized, and nice. Even though she doesn’t actually show any evidence of any of those qualities. In the film The Devil Wears Prada, The Runway magazine publishing company has set a high standard of presentation for its employees. All of it’s employee basically fit the same description, size 2, attractive and wearing the latest fashion. Then a average looking young women named Andy walks in wearing an outfit that looked like she stole it from her great grandmother closet to apply to be the assistant’s assistant to the head of the company, the assistant Emily begin judging her the second she enters the office. She obviously doesn’t fit in and is quickly overlooked for the position by the assistant. This is closely related to the idea’s in Comila Shahani-Denning article of beauty is good. The beauty is good theory states that attractiveness has a significant impact on a person being hired, so the more attractive candidate has a better chance in being hired then the less attractive person. Which can be seen as a type of discrimination because you it’s a non-work related factor....
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