The Halo Effect

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The 'halo effect' is a one of a kind finding in psychology. It is the idea that global evaluations about a person that is likeable. A great example of the ‘Halo Effect’ would be Hollywood stars. Because they are often very attractive and likeable and without knowing we guess they are also intelligent. That is, until we all come across evidence that says otherwise. Another great example of the 'halo effect' would be politicians. To get votes they try to come off as warm and friendly. People tend to believe their policies are good, because the person. It’s so simple to use the ‘halo effect’. But you would think we could pick up these mistaken judgments, by simply paying closer attention to the details around us Nisbett and Wilson the brilliant minds that put to use the ‘halo effect’, wanted to see how a class of students would make judgments about a lecturer. Students were told the research was examining the teacher evaluations. The students were divided into two groups. The two groups were going to watch two different videos of the same lecturer, who happened to have a strong Belgian accent. One group watched the lecturer answer a series of questions in an extremely warm and friendly environment. While the second group saw exactly the same person, answer exactly the same questions, but in a cold and distant environment. In the two videos one of them he appeared to like teaching and the students in the class and in the other he came across as a much more arrogant person who didn't like teach and didn’t want to be there at all. After each group of students watched the videos they were asked to rate the lecturer on physical appearance, and even his accent. Consistent with the halo effect, students who saw the 'warm' side of the lecturer rated him more attractive and even is accent as more appreciated. This wasn’t surprising as it backed up previous work on the ‘halo effect’. The experiment was actually quite surprising and informing to me. I would of never guesed...
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