The Growth of Online Shopping

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THE GROWTH OF ONLINE SHOPPING

MENTORED BY-
MR SUHAIL ANWAR
NIFT, NEW DELHI

CREDITS-
VAISHALI RAI
SEMESTER III
BACHELOR OF FASHION TECHNOLOGY
NIFT, NEW DELHI
2011-2015

DATE-
21 AUGUST, 2012

CERTIFICATE

“This is to certify that this Report titled “THE GROWTH OF ONLINE SHOPPING” is based on my, original research work, conducted under the guidance of Mr. Suhail Anwar towards partial fulfillment of the requirement for award of the Bachelor Programme – Technology, of the National Institute of Fashion Technology, New Delhi Center.”

Signature of Researcher
Vaishali Rai
BFT-III
NIFT, New Delhi

Signature of Mentor
Mr. Suhail Anwar
NIFT, New Delhi

ACKNOWLEDGEMENTS

Any accomplishment requires the effort of many people and there are no exceptions. The report being submitted today is a result of collective effort. Although the report has been solely prepared by me with the purpose of fulfilling the requirements of the course of BF-Tech (Bachelor of Fashion Technology), there are many helping hands behind it who have guided me on my way. My sincere gratitude goes to Mr. Suhail Anwar, my mentor for the project, for providing me with his valuable knowledge and guidelines so as to bring out this report in a proper manner. I would like to express my gratitude towards my parents for their kind co-operation and encouragement which helped me in completion of this report. Lastly, I would like to say that this report has been prepared by me and any mistake/error in the report is solely my responsibility.

Vaishali Rai
BFT-III
NIFT, New Delhi

CONTENTS

1. INTRODUCTION

2. CURRENT ONLINE SHOPPING SCENARIO

3. EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA

4. WHAT THE FURURE HAS IN STORE

5. REFRENCES

INTRODUCTION

When it comes to today’s Gen Z, apparently the internet generation (and the most lazy gen of all), almost everything right from food to things in our bedroom is somewhere or the other the result of the tech savvy and internet friendly behavior of ours. A click and we have the dominoes pizza sizzling hot on our doorstep, a click and we have the latest gadget in our hands… what else do we need? Dad’s credit card of course but that is not a problem at all. It’s like a new trend has started, the “CLICK has gone WILD” and online shopping… wilder!!! A report by Forrester, a leading research agency indicates that online shopping has recently seen an upsurge in its realm owing to easy access to Internet, the global IT boom which has facilitated an exemplary growth of all IT – related infrastructure, and the ridiculously busy schedules which leave us too drained to take the trouble of driving to a store to buy what we need. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. To be precise there are quite a few reasons behind this upsurge, which are mentioned below- * The e-tailing sites have been pumped with cash for expansion, and there’s now a frantic race afoot to try and scale up as quickly as possible. * The reasons for this surprising consumerism are also attributed to several socio-economic reasons including high disposable incomes and greater focus on status and reflection of the private label of all consumer goods. * Increase in number of people using internet and their growing belief in it due to consumer friendly security gateways etc. * The modern infrastructure and the ease of technology offered is also one of the biggest reasons for the growth of this trend. Of course, India, home to people who are huge fans of sales, discounts, etc has the gaining popularity of the coupon sites sharing the task of popularizing the growth of online shopping trend in the country.

CURRENT ONLINE SHOPPING SCENARIO- MARKET AND THE CONSUMERS
The biggest hindrances to online shopping in the past were the high incidence of identity theft, lack of consumer-friendly site...
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