The text “The Great Baby Einstein Scam” was written by Mira Jacob. It’s a magazine text that has the sole purpose of informing the public of Disney’s inconspicuous way of apologizing for their attempt at misleading parents to believe that they had developed a “Baby Einstein” video for babies. The language used by the writer is bold, to the point and seems to promote a “Hell Yeah” or “duh” attitude within the reader. Unlike most articles the writer formulated her thoughts to obtain a reaction from the readers. To stand up for themselves and let the large corporations know that we are paying attention. This is a consensual argument that made its point which sparked into a tradition argument of, “What do we do about it to win.” Clearly the writer is upset with the “deceptive advertising” used by Disney. A video produced by Disney that will allow your infants to become some sort of wonder kid? Her article and view was supported by documentation provided by the American Academy of Pediatrics, recommending that children under the age of two should stay away from television screens. This support leads a class-action lawsuit by public health lawyers hired by Campaign for a Commercial-Free Childhood. Refunds were offered to minimize any major damage to Disney and to give the buyers a since of winning. Although I’m not one of the parents that were fooled into buying one of the videos I can truly relate to the viewpoint of the writer. It was a very well thought out marketing plan to utilize an educational foundation babies to build upon to stimulate the impulse to buy the video. Who wouldn’t want to give their child a shot at becoming a Genius? The only problem with all of this is the video didn’t work. Parents need to just take a moment when they hear or see something that seems to be “too good to be true” because it most likely is.
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