The Goodyear Tire and Rubber Company
Marketing assignment
Ruoming Li
ID 0562780
BUSI 2230
Profession: William Murray
The Goodyear Tire and Rubber Company
The Goodyear Tire and Rubber Company is very famous tire producer in North America now, which included race cars tires, truck tires, snow tires, heavy earth-mover tires and automobile tires. It was established in Akron, Ohio, in 1898 by Frank Seiberling, which had only thirteen employees. Moreover, David Hill who is the first president of the company because he purchased the stock of this company. Seiberling borrowed 3,500 dollars from his brother-in-law to purchase the company's first factory, which is an abandoned factory in Akron. Therefore, Seiberling want to be a good leader to manage this factory. Based on The History of Goodyear Tires (n.d), “Seiberling then founded the Goodyear Tire and Rubber Company, naming his business venture after Charles Goodyear, who had discovered how to vulcanize rubber to make it harder, more durable and resistant to chemicals” (para.2). The Goodyear Tire and Rubber Company first began to produce bicycle and carriage tires. According to The History of Goodyear Tires (n.d), “In the first month, Goodyear Tires did a little over $8,000 in business. The company came up with its famous winged-foot logo in the early part of the 20th century” (para.1). Furthermore, Goodyear Company began to produce automobile tires. Then the Goodyear Company build new factory, which is bigger than the first one. Forthemore, they began to led more people know them. Based on The History of Goodyear Company (n.d), “By 1901, Goodyear had begun to use its now-famous winged-foot logo in advertisements” (para.3). By the 10 years later, the Goodyear Company stared make tires for airplanes, and then as that time Goodyear Company began work for aviation. In 1916, Goodyear Company purchased a plant factory for produce zeppelin aircraft. During the World of War One, Goodyear Company got the order form from
Ruoming Li
ID 0562780
BUSI 2230
Profession: William Murray
The Goodyear Tire and Rubber Company
The Goodyear Tire and Rubber Company is very famous tire producer in North America now, which included race cars tires, truck tires, snow tires, heavy earth-mover tires and automobile tires. It was established in Akron, Ohio, in 1898 by Frank Seiberling, which had only thirteen employees. Moreover, David Hill who is the first president of the company because he purchased the stock of this company. Seiberling borrowed 3,500 dollars from his brother-in-law to purchase the company's first factory, which is an abandoned factory in Akron. Therefore, Seiberling want to be a good leader to manage this factory. Based on The History of Goodyear Tires (n.d), “Seiberling then founded the Goodyear Tire and Rubber Company, naming his business venture after Charles Goodyear, who had discovered how to vulcanize rubber to make it harder, more durable and resistant to chemicals” (para.2). The Goodyear Tire and Rubber Company first began to produce bicycle and carriage tires. According to The History of Goodyear Tires (n.d), “In the first month, Goodyear Tires did a little over $8,000 in business. The company came up with its famous winged-foot logo in the early part of the 20th century” (para.1). Furthermore, Goodyear Company began to produce automobile tires. Then the Goodyear Company build new factory, which is bigger than the first one. Forthemore, they began to led more people know them. Based on The History of Goodyear Company (n.d), “By 1901, Goodyear had begun to use its now-famous winged-foot logo in advertisements” (para.3). By the 10 years later, the Goodyear Company stared make tires for airplanes, and then as that time Goodyear Company began work for aviation. In 1916, Goodyear Company purchased a plant factory for produce zeppelin aircraft. During the World of War One, Goodyear Company got the order form from