The Goals and Objectives of Vodafone as a Company

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Vodafone Goals and Objectives
The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report, 2010). Accordingly, this mission statement is communicated to all stakeholders of the company, especially to 84,990 employees (Company Description, 2010) of the company, due to the fact that it is employees who are going to contribute the most to the achievement of the mission statement. Vodafone is committed to achieving its aims and objectives through offering innovative and superior services. According to Saplista (2008), Vodafone is not limited to offering basic telecommunications services such as mobile phone calls and text messaging, but also offers such advanced services as: * Vodafone at Home and Vodafone Office represent integrated mobile and communication services to satisfy household, as well as business needs. * Vodafone Passport allows customers to ‘take their home tariffs abroad’ through roaming services which is possible due to the wide global presence of the company. * Vodafone Live! is integrated communication and multimedia solution offered by the company to be used through mobile phones and notebook computers. * Vodafone 3G offers 3G services that allow customers to transfer and download data in various formats. * Vodafone Mobile Connect data cards and Mobile Applications offer customers the possibility of portable internet. Strategic Model for Vodafone

The level of competition in each industry, especially in telecommunications industry Vodafone is operating in has become very fierce. The only way to survive and expand in such a competitive environment for Vodafone is to have an efficient strategy that would be the source of competitive edge for the company. Currently Vodafone has no clear...
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