The Goal

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Jakeshia Moore
Mktg 372
Alidee
Nov 28, 11

The Goal: A Process of Ongoing Improvement

The Goal by Eliyahu Goldatt is a novel, regarding the management and accounting processes at a manufacturing plant. The book focuses around a perhaps older 30- early 40s something industrial engineer, Alex Rogo. With the description Goldatt gives of Rogo, he personifies the profile of a large number of people involved in business administration (Lui 1997). Alex is married, with two children and his lively-hood is in jeopardy, unless he can figure out exactly how to save his production plant, by understanding “the goal” of his company.

In order for Rogo and the readers to even begin understanding that “goal”, Eli begins to unravel the novel by introducing the readers to Alex Rogo and apparent problems with his production plant. In the opening of the first chapter these problems meet Mr. Rogo at work, as a confrontation takes place between him and his immediate boss, Division Vice President of their company UniWare, Bill Peach. The dispute takes places over an overdue order number 41427, which happens to be fifty-six days behind schedule. Given this has become the norm for Rogo’s plant, Mr. Peach requires nothing less than for order #41427 to be shipped that day, since the plant is neither profitable nor productive. In fact so many orders, as of late, have been so far behind that it is becoming a major problem for the company and the lively hood of the workers. Therefore, Mr. Peach decides to give Alex three months to turn things at their plant, or he’s prepared to recommend the Bearington plant be shut down.

With the amount of time order number 41427 is already late; the pressure is on to get the order out the door and shipped according to Mr. Peach’s specifications. Surprisingly the plant gets the order shipped that night, but not very effectively. All the hands in the plant are working on one order, with forbidden overtime to compensate. Only after dinner...
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